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Real estate: Reels and short-video openers

50 openers for home tours, buyer, owner, tenant, and neighborhood videos, written to be said and shown in the first 1–2 seconds. Swap every number for your listing's real figures.

50 hooks5 groups12 minOctober 15, 2026

  • reels
  • hooks
  • home tours
  • real estate

Preview

3 hooks open, 50 hooks in total. Members see the rest.

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These openers are written for the first 1–2 seconds of Reels, TikTok, and Shorts: lines that work with the picture and pay off within the first 10 seconds. Replace the brackets and numbers with the real details of your listing and neighborhood.

Home tour: first frame, first line

10 hooks
  1. I open the door, and the first thing you see is the view, not the hallway.
  2. Listings never show the inside of the cabinets. On this tour, I open every one.
  3. The living room is 32 m² net. I measured it; let's check it against the listing.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. For buyers: paperwork and money questions10 hooks
  2. For owners: getting ready to sell or rent10 hooks
  3. Tenants and landlords10 hooks
  4. The neighborhood and the agent's day10 hooks
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Real estate page

  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only