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Weddings and events: Campaign setup and launch

50 items to check before a Meta or Google Ads campaign goes live: account ownership, pixel and CAPI, audiences, creative, the form, and the first 72 hours.

50 items6 groups20 minOctober 15, 2026

  • campaign setup
  • meta ads
  • google ads
  • checklist

Preview

3 items open, 50 items in total. Members see the rest.

Work through this in order before a wedding, engagement, or corporate event campaign goes live; the Meta and Google Ads items sit together. Any item you can't check off is reason enough to keep the campaign in draft.

Account, access, and business details

8 items
  • The ad account's payment method is the business's own card; the billing name and tax details match the legal entity name.
  • Business Manager has at least two admins: the venue owner and a second authorized person from the business.
  • Former agencies and departed staff have lost access; the access list is saved with a date.

5 items more in this group for members.

47 items more for members

This item has 50 items in total. With a membership you see all of it and copy any line in one click.

  1. Tracking: pixel, CAPI, and conversions8 items
  2. Campaign structure and targeting9 items
  3. Creative and copy9 items
  4. Landing page and form8 items
  5. Launch day and the first 72 hours8 items

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Weddings and events page
  • Copy template15 min

    15 copy and message templates for wedding businesses

    Venue tour Reels caption

    From the parking lot to the bridal suite: the path your guests will walk. {HALL_NAME}: dinner seating for up to {CAPACITY} guests, {INDOOR_AREA} for rain, a bridal suite, and a separate service entrance. Want to pick a day and time for a tour? DM us 'TOUR' and {REP} will get back to you.

    15 templates · 6 groupsMembers only

  • Script15 min

    8 video and call scripts for wedding businesses

    Venue tour, setup day, tasting, henna night setup, winter wedding, planner talk, corporate walk-through, and the first call to a form lead. Second by second, ready to shoot.

    8 scriptsMembers only

  • Message template22 min

    WhatsApp and DM replies

    Inquiry from an ad form

    Hi {FIRST_NAME}, this is {REP} from {VENUE}. Your form came through: {DATE_RANGE}, about {GUEST_COUNT} guests. I checked the calendar, and {OPEN_DATES} look open in that range. Are you thinking of a seated dinner or a cocktail setup? Based on your answer, I'll send the right room and a written quote today.

    20 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for wedding venues

    • The Google Business Profile has a current category, address, visiting hours, and phone number.
    • The profile has at least 10 new photos from the last 30 days: hall, bridal suite, parking, rain area.

    36 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    Chairs are lined up, linens still in the box: doors open in four hours.

    50 hooks · 5 groupsMembers only