ChecklistAdvertising
Fashion e-commerce: Campaign setup and launch
54 items to check before a Meta and Google campaign goes live: account, catalog and feed, pixel and CAPI, audiences, creative, budget, and launch day.
54 items6 groups20 minOctober 15, 2026
- campaign
- launch
- meta
- google ads
- fashion
Tick these items off one by one before a fashion e-commerce campaign goes live. The list covers Meta and Google together. If an item can't be ticked, keep the campaign in draft until it can.
Account, access, and payment
- The ad account's currency (TRY) and time zone (Istanbul) are correct; they were checked before setup because they can't be changed later.
- The ad account, Facebook Page, Instagram account, and catalog sit in the same Business Manager, with at least two admins.
- Access for former agencies and departed employees is removed from Meta, Merchant Center, and the store admin; the access list is saved with a date.
4 items more in this group for members.
51 items more for members
This item has 54 items in total. With a membership you see all of it and copy any line in one click.
- 02Catalog, feed, and Merchant Center10 items
- 03Pixel, CAPI, and measurement10 items
- 04Audiences and exclusions8 items
- 05Creative and copy10 items
- 06Budget, structure, and launch day9 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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