Fashion e-commerce
Online stores selling clothing, shoes and accessories.
The library for Fashion e-commerce
1,086hooks, templates, scripts and checklist items
- Hooks500
- Templates175
- Scripts81
- Checklist items330
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
I'm 5'4". Here's how these pants actually fall on me.
- Copy templateProduct description (short): {PRODUCT_NAME} is made for {OCCASION}. The {FABRIC_COMPOSITION} fabric {FABRIC_FEEL}.
- Script0–2s · Curtain closed. On screen: "Someone {HEIGHT} tall tried on these three pieces"
- ChecklistFabric composition on every product matches the label exactly.
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list50 hooks for fashion e-commerce
50 hooks · 5 groupsI'm 5'4". Here's how these pants actually fall on me.
Reels and short-video openers
50 hooks · 5 groupsThe package came today. Opening it in the fitting room for the first time.
Objection and hesitation hooks
50 hooks · 5 groupsWe're splitting this jacket's price three ways: fabric, lining, and labor.
Myths and curiosity hooks
50 hooks · 5 groupsDoes polyester always make you sweat? The answer is in the weave.
Process and behind-the-scenes hooks
50 hooks · 5 groupsFrom first sketch to first sample: three weeks in the life of this shirt.
Seasonal, calendar, and local hooks
50 hooks · 5 groupsJanuary sales: first, write down what your closet is actually missing.
Ad headlines and first lines
50 hooks · 5 groupsOur model is 5′6″ and wears a small. The hem lands right at the ankle.
Carousel covers and post titles
50 hooks · 5 groups7 workdays with one navy blazer. Save it, open it Monday.
Story, poll, and live stream openers
50 hooks · 5 groupsLive from the warehouse: the first box to ship today.
Message and email openers
50 hooks · 5 groupsHi, the size 38 of the linen pants you left a note about just came in.
Copy templates6
Open Copy template items in the list15 copy and message templates for fashion e-commerce
15 templates · 4 groupsProduct description (short): {PRODUCT_NAME} is made for {OCCASION}. The {FABRIC_COMPOSITION} fabric {FABRIC_FEEL}.
Caption templates
20 templates · 5 groupsReading a fabric label: What does the label on {PRODUCT_NAME} say, and what does it mean?
Meta ad copy
20 templates · 5 groupsFit confidence: two heights: Primary text: {PRODUCT_NAME} on two heights: our {HEIGHT_1} model wears a {SIZE_1}, our {HEIGHT_2} model a {SIZE_2}. Watch how the hem and waist sit in the video, walking and sitting.
Google Ads and search copy
20 templates · 5 groupsRSA: dresses category: Headline 1: {BRAND} Dresses
Website and landing page sections
20 templates · 5 groupsHomepage hero: Eyebrow: {BRAND}
Profile and business listing copy
20 templates · 5 groupsWorkshop label: {BRAND_NAME} | Womenswear sewn in our {CITY} workshop
Message templates3
Open Message template items in the listWhatsApp and DM replies
20 templates · 5 groupsFirst reply during business hours: Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which item are you looking at? Send the product link or a screenshot and I'll get you size, stock, and shipping info right away.
Review and reputation replies
20 templates · 5 groupsReview praising the fabric: Hi {FIRST_NAME}, what you wrote about {PRODUCT_NAME} made our day. We passed your note about {FABRIC_DETAIL} on to the teammate who chose the fabric. Following the care label will help the texture last longer, and if you have questions, we're here. {SIGN_OFF}
Email and SMS templates
20 templates · 5 groupsWelcome: size profile: Subject: {FIRST_NAME}, tell us your size once and we'll remember it
Scripts5
Open Script items in the list9 short video scripts for fashion e-commerce
9 scripts · 4 groups0–2s · Curtain closed. On screen: "Someone {HEIGHT} tall tried on these three pieces"
Reels and TikTok scripts
18 scripts · 6 groups0–3s · Pants laid flat on a table, tape measure in hand · “Size charts confusing? Try this” · “Don't compare the size chart with your body. Compare it with pants you already own.”
Video ad scripts
18 scripts · 6 groups0–3s · Two models side by side in the same dress, product in the first frame · “{HEIGHT_1} cm and {HEIGHT_2} cm, same dress” · “Same dress, two different heights.”
Story sequences
18 scripts · 6 groupsFrame 1 · A sealed shipping box on a table, a team member holds it up to the camera · “Today's box: {PRODUCT_NAME}, size {SIZE}”
Sales call, phone, and voice-note scripts
18 scripts · 4 groupsOpening · “Hi {CONTACT_NAME}, this is {NAME} from {AGENCY_NAME}. I saw {BRAND}'s new collection on Instagram. Do you have two minutes? I'll tell you why I'm calling.”
Checklists7
Open Checklist items in the listFashion e-commerce marketing checklist
36 items · 6 groupsFabric composition on every product matches the label exactly.
Campaign setup and launch
54 items · 6 groupsThe ad account's currency (TRY) and time zone (Istanbul) are correct; they were checked before setup because they can't be changed later.
Content production and shoot day
49 items · 6 groupsThe list of products to shoot uses the product codes from your system, and every product has at least one size and color in stock.
Profile, website, and Google profile audit
48 items · 6 groupsThe first two lines of the bio say what you sell and which size range you cover.
Lead follow-up and sales process
48 items · 6 groupsA first-reply target for DMs, WhatsApp, and site-form messages during business hours is written down (for example, 15 minutes) and shared with the team.
Weekly and monthly performance review
47 items · 6 groupsThe last 7 days' spend was compared with the planned budget, and if the variance is over 15 percent, the reason is written down.
Regulations, platform policy, and data protection
48 items · 6 groupsThe previous price shown on a discounted product equals the lowest selling price of the 30 days before the discount, and the price history record is on file.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Three-angle Meta ad copy from a product listing
ChatGPTAd copy
You are a performance copywriter who works with fashion e-commerce brands. From the product listing below, write Meta ad copy from three angles: 1) fabric and…
- New
Ad copy that answers sizing and fit worries
ClaudeAd copy
You are a copywriter who understands sizing anxiety in online clothing shopping. Write 6 Meta ads that answer the shopper's real question, "Will this fit me…
- New
Ad video brief for a content creator
ChatGPTAd copy
You are a creative strategist who commissions UGC ad videos for fashion brands. Write a one-page shoot brief for the creator we're sending the product…
- New
Three-phase Meta campaign for a new collection
GeminiMeta ads
You are a Meta ads specialist who runs collection launches for fashion brands. Build a three-phase campaign plan for {COLLECTION}: warm-up (7 days before…
- New
Product sets and copy templates for catalog ads
ChatGPTMeta ads
You are a senior e-commerce advertiser who runs Meta catalog (Advantage+ catalog) ads. From the catalog summary below, build product sets and dynamic copy…
- New
Day 1, 3, and 7 retargeting copy for cart abandoners
ChatGPTMeta ads
You write retargeting ads for clothing e-commerce. Write three waves of copy for people who added a product to their cart but didn't buy. Brand…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 9 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and product.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, product, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 11 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's products, process steps and the questions customers ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 14 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 10 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, product and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 17 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to order confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 40 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 39 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 9 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 46 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 45 KBpdf Ad and content compliance checklist
Checklists
10 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 21 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Brands and commerce: other industries
All industriesEverything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.