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Fashion e-commerce: Reels and TikTok scripts

18 timed Reels and TikTok scripts for sizing, fabric, styling, behind-the-scenes, customer-question, and launch videos, each with visual, on-screen text, and voice.

18 scripts6 groups30 minOctober 15, 2026

  • scripts
  • reels
  • tiktok
  • fashion

Preview

1 script open, 18 scripts in total. Members see the rest.

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These scripts are for vertical Reels and TikTok videos of 15 to 45 seconds. Each line is one beat: timing, visual, on-screen text, and voice. Show the size and the model's height on screen, skip color filters, and end every video with a single call to action.

Size and fit

3 scripts

Measuring the garment (30s)

  1. 0–3sVisual: Pants laid flat on a table, tape measure in handOn screen: “Size charts confusing? Try this”Voice: “Don't compare the size chart with your body. Compare it with pants you already own.”
  2. 3–10sVisual: Tape across the waistband, edge to edgeOn screen: “Waist: measure flat, then double it”Voice: “Lay the waist flat, measure edge to edge, and double the number.”
  3. 10–17sVisual: Tape along the inner seam from crotch to hemOn screen: “Inseam: {INSEAM} cm”Voice: “Measure the inseam from the crotch seam down to the hem.”
  4. 17–24sVisual: Their own pants next to the size chart on a phoneOn screen: “Your pants vs. our chart”Voice: “Match the pants you're comfortable in to the chart; the closest size is yours.”
  5. 24–30sVisual: Product on a hanger, team member to cameraOn screen: “Send your measurements, we'll pick together”Voice: “DM us your measurements and we'll send a size recommendation.”

2 scripts more in this group for members.

17 scripts more for members

This item has 18 scripts in total. With a membership you see all of it and copy any line in one click.

  1. Fabric and quality3 scripts
  2. Styling and occasions3 scripts
  3. Behind the scenes3 scripts
  4. Customer questions and trust3 scripts
  5. Launches, seasons, and trends3 scripts
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Fashion e-commerce page

  • Copy template15 min

    15 copy and message templates for fashion e-commerce

    Product description (short)

    {PRODUCT_NAME} is made for {OCCASION}. The {FABRIC_COMPOSITION} fabric {FABRIC_FEEL}. Fit: {FIT}. Our model is {MODEL_HEIGHT} and wears a size {MODEL_SIZE}. If you're between sizes, {SIZE_ADVICE}. Care: {CARE_INSTRUCTIONS}

    15 templates · 4 groupsMembers only

  • Checklist20 min

    Fashion e-commerce marketing checklist

    • Fabric composition on every product matches the label exactly.
    • The model's height and size worn appear on every product page.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which item are you looking at? Send the product link or a screenshot and I'll get you size, stock, and shipping info right away.

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The package came today. Opening it in the fitting room for the first time.

    50 hooks · 5 groupsMembers only