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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

31 itemsshowing 1–24

Fashion e-commerce

1,086entries in total

Industry page45 prompts37 files

items
31
hooks
500
templates
175
scripts
81
checklist items
330
  • Message template20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which item are you looking at? Send the product link or a screenshot and I'll get you size, stock, and shipping info right away.

    20 templates · 5 groupsMembers only

  • Checklist20 min

    Fashion e-commerce marketing checklist

    • Fabric composition on every product matches the label exactly.
    • The model's height and size worn appear on every product page.

    36 items · 6 groupsMembers only

  • Copy template15 min

    15 copy and message templates for fashion e-commerce

    Product description (short)

    {PRODUCT_NAME} is made for {OCCASION}. The {FABRIC_COMPOSITION} fabric {FABRIC_FEEL}. Fit: {FIT}. Our model is {MODEL_HEIGHT} and wears a size {MODEL_SIZE}. If you're between sizes, {SIZE_ADVICE}. Care: {CARE_INSTRUCTIONS}

    15 templates · 4 groupsMembers only

  • Message template20 min

    Review and reputation replies

    Review praising the fabric

    Hi {FIRST_NAME}, what you wrote about {PRODUCT_NAME} made our day. We passed your note about {FABRIC_DETAIL} on to the teammate who chose the fabric. Following the care label will help the texture last longer, and if you have questions, we're here. {SIGN_OFF}

    20 templates · 5 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sMeasuring the garment (30s)

    Pants laid flat on a table, tape measure in hand · “Size charts confusing? Try this” · “Don't compare the size chart with your body. Compare it with pants you already own.”

    18 scripts · 6 groupsMembers only

  • Checklist20 min

    Campaign setup and launch

    • The ad account's currency (TRY) and time zone (Istanbul) are correct; they were checked before setup because they can't be changed later.
    • The ad account, Facebook Page, Instagram account, and catalog sit in the same Business Manager, with at least two admins.

    54 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The package came today. Opening it in the fitting room for the first time.

    50 hooks · 5 groupsMembers only

  • Copy template20 min

    Caption templates

    Reading a fabric label

    What does the label on {PRODUCT_NAME} say, and what does it mean? {FABRIC_COMPOSITION}: {FIBER_EXPLAINER}. Weight: {FABRIC_WEIGHT}, which means {WEIGHT_MEANING}. Care: {CARE_INSTRUCTIONS}. Drop your fabric question in the comments and we'll answer it in the next Fabric Note post.

    20 templates · 5 groupsMembers only

  • Message template20 min

    Email and SMS templates

    Welcome: size profile

    Subject: {FIRST_NAME}, tell us your size once and we'll remember it Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we hear most is ‘which size should I order?’, so we'd like to get to know you a little first. Reply with your height and the sizes you usually wear on top and bottom, and we'll pick future suggestions in your size. We only use this for size recommendations. Your first-order {WELCOME_OFFER} is valid until {EXPIRY_DATE}. {SIGN_OFF}

    20 templates · 5 groupsMembers only

  • Script30 min

    Video ad scripts

    0–3s15s: one dress, two heights

    Two models side by side in the same dress, product in the first frame · “{HEIGHT_1} cm and {HEIGHT_2} cm, same dress” · “Same dress, two different heights.”

    18 scripts · 6 groupsMembers only

  • Checklist20 min

    Content production and shoot day

    • The list of products to shoot uses the product codes from your system, and every product has at least one size and color in stock.
    • Samples were received a day before the shoot, and each piece's seams, buttons, and label were checked for defects.

    49 items · 6 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    We're splitting this jacket's price three ways: fabric, lining, and labor.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Fit confidence: two heights

    Primary text: {PRODUCT_NAME} on two heights: our {HEIGHT_1} model wears a {SIZE_1}, our {HEIGHT_2} model a {SIZE_2}. Watch how the hem and waist sit in the video, walking and sitting. The size chart is on the product page in centimeters, and if it doesn't fit, you can exchange within {EXCHANGE_WINDOW}. Headline: Shown on two heights, with sizes Description: Sizes {SIZE_RANGE}, {COLOR_COUNT} colors

    20 templates · 5 groupsMembers only

  • Script30 min

    Story sequences

    Frame 1Unboxing: the first try-on (6 frames)

    A sealed shipping box on a table, a team member holds it up to the camera · “Today's box: {PRODUCT_NAME}, size {SIZE}”

    18 scripts · 6 groupsMembers only

  • Checklist18 min

    Profile, website, and Google profile audit

    • The first two lines of the bio say what you sell and which size range you cover.
    • The profile link opens on mobile, goes to new arrivals or a collection page, and carries a UTM parameter.

    48 items · 6 groupsMembers only

  • Hook bank10 min

    Myths and curiosity hooks

    Does polyester always make you sweat? The answer is in the weave.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    RSA: dresses category

    Headline 1: {BRAND} Dresses Headline 2: Midi, Maxi, and Mini Dresses Headline 3: Model Height and Size Listed Headline 4: Dresses in Sizes {SIZE_RANGE} Headline 5: Exchanges Within {EXCHANGE_WINDOW} Description 1: Everyday and occasion dresses. Fabric content and a size chart in cm on every page. Description 2: Ships within {DISPATCH_TIME}. If the size is off, exchange within {EXCHANGE_WINDOW}.

    20 templates · 5 groupsMembers only

  • Script30 min

    Sales call, phone, and voice-note scripts

    First call: the cold open (2 min)

    Opening · “Hi {CONTACT_NAME}, this is {NAME} from {AGENCY_NAME}. I saw {BRAND}'s new collection on Instagram. Do you have two minutes? I'll tell you why I'm calling.”

    18 scripts · 4 groupsMembers only

  • Checklist15 min

    Lead follow-up and sales process

    • A first-reply target for DMs, WhatsApp, and site-form messages during business hours is written down (for example, 15 minutes) and shared with the team.
    • The after-hours auto-reply states your working hours and when to expect a reply, and the first job each morning is the waiting-message list.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    Homepage hero

    Eyebrow: {BRAND} Headline: {BRAND_PROMISE} Subhead: {PRODUCT_GROUPS}. Every product page lists the fabric content, the model's height, and the size they're wearing, and if the size is off, you can exchange within {EXCHANGE_WINDOW}. Primary button: {PRIMARY_CTA} Secondary button: Size guide

    20 templates · 5 groupsMembers only

  • Checklist18 min

    Weekly and monthly performance review

    • The last 7 days' spend was compared with the planned budget, and if the variance is over 15 percent, the reason is written down.
    • Spend, impressions, CPM, and link click-through rate are in a table by campaign, ad set, and ad.

    47 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.