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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Furniture and home decor

1,132entries in total

Industry page45 prompts37 files

items
31
hooks
492
templates
192
scripts
89
checklist items
359
  • Checklist15 min

    Marketing checklist for furniture brands

    • Every product page lists dimensions in cm and the packed size of the largest piece.
    • Material details (frame, seat, fabric content, legs) match the spec sheet exactly.

    36 items · 6 groupsMembers only

  • Copy template12 min

    15 copy and message templates for furniture brands

    Measuring guide Reel caption

    Before you order {PRODUCT}, take these four measurements: the spot where it goes, the door width, the elevator interior, and the stairwell turn. Our largest piece is {PIECE_SIZE}. Send us your measurements on WhatsApp and we'll check the fit together. Save this video; you'll need it on delivery day.

    15 templates · 5 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply to an ad lead

    Hi {FIRST_NAME}, this is {ADVISOR} from {BRAND}. Thanks for your interest in {PRODUCT}. To find the right model and give you an exact price, I just need three things: 1. The size of the space where the sofa will go 2. A photo of the room 3. Whether there are kids or pets at home To give you an idea: {PRODUCT} runs {PRICE_RANGE}, depending on the number of modules and the fabric group.

    21 templates · 5 groupsMembers only

  • Checklist22 min

    Campaign setup and launch

    • The ad account, Facebook Page, and Instagram profile are connected to the brand in Business Manager; at least two people have admin access.
    • The payment method is the brand's company card, and the billing name and tax details match your order invoices.

    54 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    Tape measure against the door: will this corner sofa make it through?

    50 hooks · 5 groupsMembers only

  • Copy template20 min

    Caption templates

    Sizing guide carousel

    Save this before you order a sofa. Swipe for six measurements: the spot itself, door width, door height, the elevator interior, the elevator diagonal, and the stair turn. The last slide shows the packed size of the largest piece of {PRODUCT}: {PACKED_SIZE}. Got your measurements? Send them on WhatsApp and we'll check them with you before you order: {WHATSAPP} Send this to whoever you're furnishing the home with.

    20 templates · 5 groupsMembers only

  • Message template20 min

    Review and reputation replies

    Reply to product praise

    Hi {FIRST_NAME}, thank you for what you wrote about {PRODUCT}. Hearing that it looks this good in your living room made the workshop team's day, and we've passed your review on to {CRAFTSMAN_NAME}, who upholstered it. If you have any care questions, just send us your fabric code. {SIGNATURE}

    21 templates · 5 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sTape it on the floor (30s)

    Painter's tape unrolling on an empty living room floor, high angle · “Draw the sofa on the floor before you buy it” · “Before you order a sofa, grab a roll of painter's tape.”

    18 scripts · 6 groupsMembers only

  • Checklist20 min

    Content production and shoot day

    • The shoot's single goal is written down: which product, which question, which call to action (swatches, fit check, or a showroom appointment).
    • A shot list is ready by product: frame, foam, fabric, legs, measuring scene, room scene, and the delivery moment.

    54 items · 6 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Small living room modules

    Primary text: If your living room is {ROOM_SIZE}, consider a three-seater plus an ottoman instead of a corner sofa. {PRODUCT} modules are sold individually, so you choose the layout to fit your wall. Send your measurements and a photo, and we'll get back to you the same day with two layouts. Headline: Pick modules to fit your wall Description: Send your size, we'll draw it

    22 templates · 6 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Newsletter welcome

    Subject: Three things that help before you buy furniture Hi {NAME}, Thanks for joining the {BRAND} list. We'll write twice a month, mostly about measurements, fabrics, and care rather than sales. Three resources to start with: 1. How to measure for a sofa or a table: {GUIDE_LINK} 2. Request fabric swatches: {SWATCH_LINK} 3. Showroom address and hours: {SHOWROOM_LINK} If you're furnishing a room, reply with a photo of it and one of our advisors will get back to you. {BRAND} Unsubscribe: {UNSUBSCRIBE_LINK}

    25 templates · 6 groupsMembers only

  • Script35 min

    Video ad scripts

    0–3sMade-to-order process (15s)

    Bare frame in the workshop, logo in the corner · “Your sofa starts with your order” · “At {BRAND}, your sofa goes into production when you order it.”

    20 scripts · 4 groupsMembers only

  • Checklist22 min

    Profile, website, and Google audit

    • The username and name field include the brand and ‘furniture’ or the product type; the profile comes up when you search for it.
    • The bio says what you sell on the first line, where you are (city, showroom district) on the second, and a single call to action on the third.

    55 items · 6 groupsMembers only

  • Hook bank10 min

    Myth and curiosity hooks

    Heavier fabric isn't automatically more durable. Look at a different number.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Corner sofa RSA

    Headlines: 1. Corner sofa styles 2. Modules to fit your room 3. We mail fabric swatches 4. Fit check before you order 5. Try it in {NEIGHBORHOOD} Descriptions: 1. Pick modules one by one. Send your size and we'll draw a layout that fits your room. 2. Lead times and assembly terms are on the product page. Choose fabric from swatches.

    22 templates · 6 groupsMembers only

  • Script35 min

    Story sequences

    Frame 1Rug size quiz

    A sofa sitting on a small rug, its legs off the edge · ‘Is this rug big enough for the sofa?’ · poll (Big enough / Too small)

    20 scripts · 6 groupsMembers only

  • Checklist20 min

    Lead follow-up and sales process

    • One inbox or CRM collects WhatsApp, DM, and form inquiries; no channel is left outside it.
    • A first-reply target for business hours is written down, and first response time is measured every week.

    53 items · 6 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    Homepage hero

    Eyebrow: Made to order in our {CITY} workshop Headline: Furniture measured for your room, chosen in your home Subhead: Send your measurements and we'll draw the layout together. Choose fabric from swatches at home, and follow production with a photo every week. Button 1: Send my measurements Button 2: See the showroom Trust line: Our own team delivers and assembles in {AREAS}.

    21 templates · 5 groupsMembers only

  • Script40 min

    Sales call and conversation scripts

    0–20sSofa inquiry from a form

    Opening · “Hi {FIRST_NAME}, this is {ADVISOR} from {BRAND}. You filled out our form about {PRODUCT}; do you have two minutes?”

    22 scripts · 5 groupsMembers only

  • Checklist20 min

    Weekly and monthly performance review

    • On Monday morning, the last 7 days of spend were compared with the planned budget; if the gap exceeded 20%, the reason is written down.
    • In Events Manager, the last 7 days of purchase, add-to-cart, and WhatsApp click events were compared with the week before.

    54 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.