A 36-point checklist for photo and video studios
- The Instagram bio states your service, city, and a single contact channel.
- Story highlights cover your process, FAQs, and the prep guide.
36 items · 6 groupsMembers only
1,000+ hooks, templates, scripts and checklist items for every industry
Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.
The first part of every item is free to read; the full item comes with membership.
What's in the library
36,290hooks, templates, scripts and checklist items
- Hooks15,980
- Templates6,246
- Scripts2,854
- Checklist items11,210
The bar shows each type's share of the total.
All items
31 itemsshowing 1–24
- items
- 31
- hooks
- 495
- templates
- 204
- scripts
- 102
- checklist items
- 347
45 hooks for photographers and video studios
Not comfortable on camera? Here's what we do in the first 10 minutes.
45 hooks · 5 groupsMembers only
15 copy and message templates for studios
Behind-the-scenes Reels captionThis frame took {SETUP_TIME} to set up and {SHOOT_TIME} to shoot. Light: {LIGHT}. Why we set it up this way: {REASON}. Want to plan the set for your own {SERVICE} shoot together? DM us 'SET'.
15 templates · 6 groupsMembers only
WhatsApp and DM replies
Inquiry from an ad formHi {FIRST_NAME}, this is {REP} from {STUDIO}. Your form came through: {SHOOT_TYPE}, {DATE_RANGE}. I checked the calendar, and {OPEN_DATES} look open in that range. Would you like the shoot in the studio or on location? Based on your answer, I'll send the package list and a written quote today.
25 templates · 5 groupsMembers only
8 video and call scripts for studios
A lighting comparison, newborn session flow, product shoot, editing, outfit guide, studio tour, interview setup, and a corporate brief call. Second by second, ready to shoot.
8 scriptsMembers only
Campaign setup and launch
- The Meta business portfolio and ad account are verified under the studio's legal name, and the account isn't tied to a single employee's or photographer's personal profile.
- The ad account has at least two admins, agencies and freelancers have ads-and-content permissions only, and access for people who left was removed.
51 items · 6 groupsMembers only
Reels and short-video openers
This portrait was shot with one window and a sheet of white card.
50 hooks · 5 groupsMembers only
Caption templates
Outfit guide carousel5 outfit rules before your {SHOOT_TYPE} shoot: 1. {RULE_1} 2. {RULE_2} 3. {RULE_3} 4. {RULE_4} 5. {RULE_5} Save this and look again the night before. We also send the written guide with your booking confirmation.
22 templates · 5 groupsMembers only
Review and reputation replies
Positive review with detail{FIRST_NAME}, thank you for the kind words. {DETAIL} was one of the most enjoyable moments of the shoot for us, too. We hope you enjoy the photos for many years. {SIGNATURE}
23 templates · 5 groupsMembers only
Reels and TikTok scripts
0–3sWindow light at three hours (35s)The same window, the same chair; the wall clock reads 10:00 · Same window, three times of day · Window light doesn't stay the same all day.
24 scripts · 6 groupsMembers only
Content production and shoot day
- The content idea is tied to one service (wedding, newborn, product, corporate, studio rental) and entered on the content calendar with a date.
- Everyone who will appear on camera signed a written consent with separate boxes for portfolio, social, and ad use, filed before the shoot.
50 items · 6 groupsMembers only
Objection and hesitation hooks
Comparing three photographers' quotes? Here are five lines to check side by side.
50 hooks · 5 groupsMembers only
Meta ad copy
Delivery processPrimary text: When you'll get your wedding photos is written into the contract: {TURNAROUND}. Halfway through, we send a message on the selection and editing status, and we send the link when the gallery is ready. {PHOTOGRAPHER_NAME}: {IMAGE_RANGE} edited images and a {FILM_LENGTH}-minute short film. Headline: Delivery date written in the contract Description: Send your date range to see the calendar.
24 templates · 5 groupsMembers only
Email and SMS templates
Welcome after an inquirySubject: Your shoot inquiry has reached us Hi {FIRST_NAME}, Thanks for writing to us. Let's pin down the date and scope for your {SHOOT_TYPE} shoot together: {REP} will call or write within {RESPONSE_TIME}. In the meantime, we've attached the package list; each package lists shoot length, delivered image range, turnaround, and usage rights on separate lines. If anything comes to mind, just reply to this email. {SIGNATURE}
25 templates · 5 groupsMembers only
Video ad scripts
0–3sFrom shoot to gallery: delivery (30s)A calendar with the shoot day and the delivery day marked · When do your photos arrive? · Would you like to know up front when you'll get your photos?
24 scripts · 6 groupsMembers only
Profile, website, and Google audit
- The name field carries the service and the city, such as ‘wedding photography’ and the city name, and the username matches the studio name.
- Bio line one names the shoots, line two gives turnaround or scope, and line three has one call to action, like ‘DM: CALENDAR’ for open dates.
53 items · 6 groupsMembers only
Myth and curiosity hooks
An expensive camera doesn't mean a good photo; most of the difference is light.
50 hooks · 5 groupsMembers only
Google Ads and search copy
RSA: wedding photographerAd group: wedding photographer Headlines: 1. Wedding photographer, {CITY} 2. Delivery date in the contract 3. Image count written in quote 4. Photo and video, one crew 5. Open dates on the calendar 6. Album and short film options Descriptions: 1. Full-day or hourly coverage; hours, image count, and usage rights on separate quote lines. 2. Send your date range and we'll share the calendar and package list the same day.
22 templates · 6 groupsMembers only
Story sequences
Frame 15 things to prep before a shootThe prep guide on a table · ‘5 things to prep before your shoot. How many did you know?’ · slider
20 scripts · 6 groupsMembers only
Lead follow-up and booking process
- A first-reply target (for example, 15 minutes) is written down and measured every Monday as the median first-reply time over the last 7 days.
- On shoot days, an automatic ‘we're on a shoot’ reply states a callback time, and you really do call back at that time.
53 items · 6 groupsMembers only
Process and behind-the-scenes hooks
What happens in the first 24 hours after you send the form, step by step.
50 hooks · 5 groupsMembers only
Website and landing page sections
Home page hero{STUDIO_NAME} | Wedding, family, product, and corporate photography in {CITY} Turnaround, image count, and usage rights are written on separate lines in every quote. {SERVICE_COUNT} services, one calendar. Tell us your type of shoot and date, and we'll share open days and the package list the same day. [Send your date and shoot type] [See the portfolio]
26 templates · 5 groupsMembers only
Sales call and voice-note scripts
First call after a wedding formOpening (0–15s) · Hello {FIRST_NAME}, this is {REP} from {STUDIO}. Your wedding-shoot form came in and I wanted to talk briefly. Do you have two minutes now?
26 scripts · 6 groupsMembers only
Weekly and monthly performance review
- On Monday morning, the last 7 days of spend, inquiries, and cost per inquiry by service from Meta and Google went into one sheet.
- The next 8 weeks of bookings were pulled from the calendar, open days and time blocks listed by service, and the ad budget approved against them.
49 items · 6 groupsMembers only
Members get every item in full
Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.