ChecklistContent and social media
Photo and video studios: Profile, website, and Google audit
53 checks on Instagram, the Google Business Profile, the website, portfolio and consent records, reviews, and tracking. Run them quarterly and before a new campaign, in the order a client finds you.
53 items6 groups20 minOctober 15, 2026
- profile audit
- google business profile
- portfolio
- website
A couple, a family, or a brand usually finds you on Instagram, checks reviews and your portfolio on Google, and reads the packages and delivery terms on your site last. Run the audit in that order every quarter and before a new campaign.
Instagram profile and bio
- The name field carries the service and the city, such as ‘wedding photography’ and the city name, and the username matches the studio name.
- Bio line one names the shoots, line two gives turnaround or scope, and line three has one call to action, like ‘DM: CALENDAR’ for open dates.
- The bio doesn't cram every service in; with several (wedding, product, corporate), the lead service is up front and the others live in highlights.
5 items more in this group for members.
50 items more for members
This item has 53 items in total. With a membership you see all of it and copy any line in one click.
- 02Highlights, pinned posts, and content mix8 items
- 03Google Business Profile10 items
- 04Website: home page, service pages, and packages10 items
- 05Portfolio, galleries, and consent records9 items
- 06Reviews, tracking, and technical8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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