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ChecklistContent and social media

Photo and video studios: Profile, website, and Google audit

53 checks on Instagram, the Google Business Profile, the website, portfolio and consent records, reviews, and tracking. Run them quarterly and before a new campaign, in the order a client finds you.

53 items6 groups20 minOctober 15, 2026

  • profile audit
  • google business profile
  • portfolio
  • website

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3 items open, 53 items in total. Members see the rest.

A couple, a family, or a brand usually finds you on Instagram, checks reviews and your portfolio on Google, and reads the packages and delivery terms on your site last. Run the audit in that order every quarter and before a new campaign.

Instagram profile and bio

8 items
  • The name field carries the service and the city, such as ‘wedding photography’ and the city name, and the username matches the studio name.
  • Bio line one names the shoots, line two gives turnaround or scope, and line three has one call to action, like ‘DM: CALENDAR’ for open dates.
  • The bio doesn't cram every service in; with several (wedding, product, corporate), the lead service is up front and the others live in highlights.

5 items more in this group for members.

50 items more for members

This item has 53 items in total. With a membership you see all of it and copy any line in one click.

  1. Highlights, pinned posts, and content mix8 items
  2. Google Business Profile10 items
  3. Website: home page, service pages, and packages10 items
  4. Portfolio, galleries, and consent records9 items
  5. Reviews, tracking, and technical8 items

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Photo and video studios page
  • Copy template15 min

    15 copy and message templates for studios

    Behind-the-scenes Reels caption

    This frame took {SETUP_TIME} to set up and {SHOOT_TIME} to shoot. Light: {LIGHT}. Why we set it up this way: {REASON}. Want to plan the set for your own {SERVICE} shoot together? DM us 'SET'.

    15 templates · 6 groupsMembers only

  • Script15 min

    8 video and call scripts for studios

    A lighting comparison, newborn session flow, product shoot, editing, outfit guide, studio tour, interview setup, and a corporate brief call. Second by second, ready to shoot.

    8 scriptsMembers only

  • Message template24 min

    WhatsApp and DM replies

    Inquiry from an ad form

    Hi {FIRST_NAME}, this is {REP} from {STUDIO}. Your form came through: {SHOOT_TYPE}, {DATE_RANGE}. I checked the calendar, and {OPEN_DATES} look open in that range. Would you like the shoot in the studio or on location? Based on your answer, I'll send the package list and a written quote today.

    25 templates · 5 groupsMembers only