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Medical tourism: Profile, website, and Google Business Profile audit

52 items for a quarterly sweep of an international-patient organization's site, Google Business Profile, and social profiles: authorization, multilingual pages, transparency, reputation, privacy.

52 items6 groups22 minOctober 15, 2026

  • profile audit
  • website
  • multilingual
  • medical tourism

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3 items open, 52 items in total. Members see the rest.

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Before reaching out, a candidate abroad checks an organization separately on its website, on Google, on LinkedIn, and on review sites, and trust drops wherever they disagree. Run this audit every three months and before opening a new language or country.

Organization details and authorization

9 items
  • Whether the organization is a clinic or a facilitator is stated with the same word on the home page, the about page, and every profile.
  • The international health tourism certificate's number, scope, and validity date are on a visible page of the site and were checked against the document.
  • The certificate's expiry date is on the calendar, and any text relying on an expired certificate is updated or removed on the site and profiles.

6 items more in this group for members.

49 items more for members

This item has 52 items in total. With a membership you see all of it and copy any line in one click.

  1. The multilingual website9 items
  2. Plan, package, and transparency pages8 items
  3. Google Business Profile and maps9 items
  4. Social profiles and reputation surfaces9 items
  5. Technical settings, speed, and privacy8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Medical tourism page

  • Hook bank10 min

    45 hooks for medical tourism

    How do you check that a clinic is authorized to treat international patients?

    45 hooks · 5 groupsMembers only

  • Message template15 min

    14 message and copy templates for medical tourism

    Reply to a first message received out of hours

    Hi {FIRST_NAME}, thanks for reaching out. I'm {COORDINATOR}, a patient coordinator at {ORGANIZATION}. Your message came in outside our hours; I'm available between {AVAILABLE_HOURS} your time. To get your plan started, two quick questions: which treatment are you considering, and what dates would work for you?

    14 templates · 6 groupsMembers only

  • Script20 min

    8 video and call scripts for medical tourism

    0-3s1. Airport to hotel in 30 seconds

    Arrivals gate, a welcome sign with a name. On-screen text: "From the moment you land to your hotel."

    8 scripts · 3 groupsMembers only

  • Copy template25 min

    Post caption templates

    Verifying a certificate

    You can check whether an organization is authorized to treat international patients in three steps. 1. Ask for the certificate's number and scope; don't rely on a logo or a framed sheet of paper. 2. Read which organization name and which services the certificate covers. 3. Confirm its validity through the Ministry of Health's official sources. {ORGANIZATION} publishes its certificate details at {LINK}, and we can email you the document too. If a question comes to mind, write it in the comments and we'll answer in writing.

    24 templates · 5 groupsMembers only

  • Checklist15 min

    Medical tourism marketing and operations checklist

    • The organization's international health tourism authorization certificate is current and shown on the site in a verifiable way.
    • For facilitators, partner clinics' credentials are on file and current.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    This plastic folder holds one patient's entire paper trail. We open it, document by document.

    50 hooks · 5 groupsMembers only