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Automotive: Profile, website, and Google Business Profile audit

A 50-item audit of a dealership, shop, or detailing studio's Google Business Profile, Instagram, inventory and service pages, listing sites, and reviews.

50 items6 groups18 minOctober 15, 2026

  • checklist
  • profile audit
  • google business profile
  • website

Preview

3 items open, 50 items in total. Members see the rest.

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Run this audit every three months, and repeat the listing-site and vehicle-page items every month, since inventory changes fast. Next to each gap, write an owner and a date, and compare the results with your last audit.

Google Business Profile

10 items
  • The primary category matches the business's main line of work (used car dealer, auto repair shop); additional categories reflect real services.
  • The business name matches the sign; no keywords, neighborhoods, or promotions are tacked onto the end of it.
  • The address, map pin, and entrance direction are correct; the pin lands on the showroom or shop door, not across the main road.

7 items more in this group for members.

47 items more for members

This item has 50 items in total. With a membership you see all of it and copy any line in one click.

  1. Instagram and other profiles8 items
  2. Website: inventory and vehicle pages9 items
  3. Website: service, detailing, and trust pages8 items
  4. Listing sites and consistent information7 items
  5. Reviews and reputation8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Automotive page

  • Copy template12 min

    15 copy and message templates for automotive

    Inventory car post

    {VEHICLE} | {MILEAGE} km | {FUEL_TRANSMISSION} Good fit for: {GOOD_FIT_FOR} Inspection summary: {INSPECTION_SUMMARY} Highlights: {FEATURES} We'll send the full report on WhatsApp. For a test drive, we're at the showroom {DAYS}, {HOURS}. {DEALERSHIP} · {ADDRESS}

    15 templates · 5 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply to a listing inquiry

    Hi {NAME}, this is {REP} from {DEALERSHIP}. Thanks for writing about the {VEHICLE}. Here's the car's inspection report and its latest photos: {REPORT_LINK} Two quick questions so I can give you better information: will you mostly drive in the city or on the highway? And do you have a car you're thinking of trading in?

    20 templates · 5 groupsMembers only

  • Checklist10 min

    A 35-point automotive marketing checklist

    • Google Business Profile category, hours, services, and location are correct.
    • Business name, address, and phone are written the same everywhere.

    35 items · 5 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    A 1.85 m passenger just sat in the back. Where did their knees end up?

    50 hooks · 5 groupsMembers only