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ChecklistContent and social media

Personal brands: Profile and web presence audit

A profile audit for experts and creators, 48 checks: Instagram, LinkedIn, YouTube and newsletter, website, search visibility, link page, and social proof.

48 items6 groups20 minOctober 15, 2026

  • checklist
  • profile audit
  • instagram
  • linkedin
  • website

Preview

3 items open, 48 items in total. Members see the rest.

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Visit the places where a new viewer first meets you, in order, and tick each item through that person's eyes. Repeat the audit every three months; for any item marked no, write a date and an owner.

Instagram profile

8 items
  • The display name includes the expert's name and field, and the handle is short and easy to read; it turns up in search.
  • The first line of the bio says who it's for and what it does; audience and result, not a title or slogan.
  • The bio has a single call to action that matches the link: guide, newsletter, intro call, or program.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. LinkedIn profile8 items
  2. YouTube, podcast, and newsletter8 items
  3. Website8 items
  4. Search visibility and business profile8 items
  5. Link page, email capture, and social proof8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Personal brands and creators page