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Food brands: Profile, website, and Google Business audit

A 51-item audit list covering the Instagram profile, the Google Business Profile, product pages, the cart and legal pages, marketplace listings, and Merchant Center.

51 items6 groups22 minOctober 15, 2026

  • profile audit
  • product page
  • google business profile
  • food

Preview

3 items open, 51 items in total. Members see the rest.

A customer usually first meets a food brand on a profile, a product page, or a marketplace, and decides there whether to trust it. This list audits that first look: run it end to end every three months, and after each product or label change tick only the sections that apply.

Instagram profile

8 items
  • The username and display name include the brand name and the product category, and the account turns up when you search the brand name.
  • The bio states the region, the product type, the producer info, and a single way to order.
  • The profile photo reads at a small size, and the logo or product isn't cut off at the edges.

5 items more in this group for members.

48 items more for members

This item has 51 items in total. With a membership you see all of it and copy any line in one click.

  1. Google Business Profile: shop and workshop8 items
  2. Website: product page10 items
  3. Website: cart, checkout, and legal pages9 items
  4. Website: technical and search8 items
  5. Marketplace, Merchant Center, and other channels8 items

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Food brands page
  • Copy template15 min

    15 copy and message templates for food brands

    Where it comes from

    {PRODUCT} is made by {PRODUCER} in {REGION}. {PRODUCTION_METHOD}. This batch was harvested on {HARVEST_DATE} and packed on {PACK_DATE}.

    15 templates · 6 groupsMembers only

  • Script20 min

    10 video and phone scripts for food brands

    0-2sField to jar (35s)

    Close-up of a filled jar or the most striking production moment. On-screen text: "How {PRODUCT} is made"

    10 scripts · 2 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply to an ad click

    Hi {NAME}, thanks for your interest in {PRODUCT}. Two quick questions so I can suggest the right one: 1. Is it for you or a gift? 2. For how many people at the table, or in the household? Based on your answer, I'll suggest a size and write out the price, shipping days, and estimated delivery date in the same message.

    28 templates · 6 groupsMembers only

  • Checklist15 min

    A 37-point marketing checklist for food brands

    • You have the approved label file for every product (ingredients, net quantity, allergens, storage, producer).
    • Certificates behind organic, geographical-indication, or halal claims are current and on file.

    37 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The sound of a jar seal breaking for the first time. Raw recording, nothing fixed.

    50 hooks · 5 groupsMembers only