ChecklistContent and social media
Insurance: Profile, website, and Google Business Profile audit
A 50-item audit of an insurance agency's Google Business Profile, Instagram, product and trust pages, directory listings, and reviews.
50 items6 groups18 minOctober 15, 2026
- checklist
- profile audit
- google business profile
- insurance
Run this audit every three months, and repeat the relevant items every month, since product pages, your registry details, and the insurers you work with change often. Next to each gap, write an owner and a date, and compare the results with your last audit. In Turkey, kasko is optional comprehensive car insurance, DASK is compulsory earthquake insurance for buildings, and KVKK is the personal data protection law.
Google Business Profile
- The primary category is ‘insurance agency,’ and additional categories reflect the products the agency actually sells.
- The business name matches the sign and the registry record; no keywords, neighborhoods, or promotions are tacked onto the end of it.
- The address, map pin, and entrance direction are correct; the pin lands on the office door.
7 items more in this group for members.
47 items more for members
This item has 50 items in total. With a membership you see all of it and copy any line in one click.
- 02Instagram and other profiles7 items
- 03Website: product and quote pages9 items
- 04Website: trust, legal, and data pages9 items
- 05Consistent information and directories6 items
- 06Reviews and reputation9 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Agencies and freelancers
- Personal brands and creators
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