ChecklistContent and social media
Schools and courses: Profile, website, and business profile audit
A 48-point monthly audit of your Instagram profile, Google Business Profile, and school website: bio, hours, program pages, tuition copy, reviews, and KVKK pages.
48 items6 groups20 minOctober 15, 2026
- checklist
- profile audit
- google business profile
- website
After a parent or adult learner sees your ad, they check Instagram, Google, and your website, usually in that order. This list is for reviewing those three surfaces once a month in the same order; every item can be verified by opening the page and looking.
Instagram profile
- The profile name includes the school's name and type, like ‘School Name | Private School,’ and shows up in search.
- The bio answers four questions (what, where, for whom, what's next) in 150 characters or fewer.
- The single profile link goes to the current enrollment or booking page and opens on mobile.
5 items more in this group for members.
45 items more for members
This item has 48 items in total. With a membership you see all of it and copy any line in one click.
- 02Google Business Profile8 items
- 03Website: home and program pages8 items
- 04Website: tuition, enrollment, and FAQ8 items
- 05Reviews and reputation8 items
- 06Technical, speed, and legal pages8 items
Already have an account? Log in
The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
More for Schools and courses
Schools and courses page45 opening lines for schools and courses
Will switching schools set my child back? Here are the first 4 weeks.
45 hooks · 5 groupsMembers only
16 copy and message templates for schools and courses
Campus tour Reels captionThe 5 places parents check first on a school visit: the entrance, a classroom, the cafeteria, the playground, and the nurse's office. We covered all of them in {LENGTH} seconds. Book a campus tour for {GRADE_LEVEL} through the link in our profile or at {PHONE}. Anything you'd want to ask on a tour? Leave it in the comments and we'll answer in the next video.
15 templates · 6 groupsMembers only
9 video and call scripts for schools and courses
0-3sCampus tour, 45sFront gate, camera walks forward. On screen: "Where should you look first on a school visit?"
9 scripts · 2 groupsMembers only
WhatsApp and DM replies
Parent asking about the schoolHello {PARENT_NAME}, this is {ADVISOR} from the {SCHOOL} admissions office. I saw your message about {GRADE_LEVEL}. So I can give you accurate information, three quick questions: 1. What grade is your child in this year? 2. Which term are you thinking of switching for? 3. Will you need the bus service? Based on your answers, I'll send the tuition breakdown and available tour times right away.
20 templates · 6 groupsMembers only
Enrollment season marketing checklist
- Open seats and enrollment targets by grade level are agreed in writing.
- Tuition, installment, and early-enrollment terms are approved by leadership and kept in one document.
36 items · 6 groupsMembers only
Reels and short-video openers
7:40 a.m.: the bus is at the gate, the duty teacher is in place, first bell at 8:10.
50 hooks · 5 groupsMembers only