ChecklistContent and social media
Hair and beauty salons: Profile, website and Google profile audit
A 48-point quarterly audit of the Instagram profile, service pages, booking and KVKK, Google Business Profile, reviews and technical consistency.
48 items6 groups25 minOctober 15, 2026
- profile audit
- google business profile
- website
- checklist
Clients often first see a salon in an ad but make the decision on its profile, website and Google listing. Run this audit every quarter, and top to bottom in the first week after you take over a new salon; document every line with a screenshot.
Instagram profile
- The name field has the salon name and main service; Instagram search reads that field.
- The bio has the neighborhood, the type of salon and a single booking link.
- The bio has no unprovable phrases like ‘best,’ ‘number one’ or ‘guaranteed.’
5 items more in this group for members.
45 items more for members
This item has 48 items in total. With a membership you see all of it and copy any line in one click.
- 02Website: service pages and pricing8 items
- 03Website: booking, contact and KVKK8 items
- 04Google Business Profile8 items
- 05Reviews and reputation8 items
- 06Consistency and technical8 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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