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ChecklistContent and social media

Real estate: Profile, website, and Google profile audit

48 checks covering the Google Business Profile, Instagram, listing pages, trust pages, and other profiles. Run through the whole list every three months.

48 items6 groups18 minOctober 15, 2026

  • profile audit
  • google business profile
  • website
  • real estate

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3 items open, 48 items in total. Members see the rest.

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Check the agency's Google Business Profile, Instagram account, website, and other profiles from top to bottom every three months. Customers see you on your profile before they see a listing page; an inconsistent phone number or an out-of-date listing is the quickest way to lose trust.

Google Business Profile

10 items
  • The agency name, address, and phone match the storefront sign exactly, and the business name has no keywords or phrases like ‘best.’
  • The primary category is real estate agency, and the extra categories are limited to services actually offered.
  • Service areas and opening hours are current, and holiday hours are entered.

7 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Instagram profile8 items
  2. Website: listing pages9 items
  3. Website: trust and legal pages8 items
  4. Consistency and other profiles8 items
  5. Monthly quick check5 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Real estate page

  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only