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Consulting and B2B services: Profile, website, and page audit

54 checks covering the LinkedIn page and profiles, website and service pages, cases and proof, the Google profile, and trust details, to repeat every three months.

54 items6 groups22 minOctober 15, 2026

  • profile audit
  • checklist
  • linkedin
  • website

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3 items open, 54 items in total. Members see the rest.

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Audit your consulting or B2B service firm's LinkedIn page, founder profiles, website, case pages, and Google profile with this list. For every gap you find in a section, write down who will close it within a week.

LinkedIn company page

9 items
  • The page name, logo, and banner match the legal name and the brand on your site; the logo reads at small sizes, and the banner carries one sentence and a call.
  • The tagline says who you do what for (‘Consulting that builds governance in family companies’), not a phrase like ‘your solution partner’ that fits any firm.
  • The first two lines of About state the service, audience, and way of working, without relying on the text hidden behind ‘See more.’

6 items more in this group for members.

51 items more for members

This item has 54 items in total. With a membership you see all of it and copy any line in one click.

  1. Founder and team profiles9 items
  2. Home page and service pages9 items
  3. Case and proof pages9 items
  4. Google Business Profile and local visibility9 items
  5. Trust details and legal wording9 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Consulting and B2B services page

  • Message template12 min

    15 copy and message templates for selling B2B services

    Founder observation post

    Last month I met with three companies in {INDUSTRY}. All three had the same thing going on: {OBSERVATION}. That usually leads to {CONSEQUENCE}. The first step we recommend is simple: {FIRST_STEP}. How does this look at your company? Let's talk in the comments.

    15 templates · 4 groupsMembers only

  • Script15 min

    9 video and call scripts for B2B services

    0-3s1. Founder observation video (60s)

    Close-up to camera. "Last month I saw the same thing at three companies." On screen: the same line.

    9 scripts · 2 groupsMembers only

  • Copy template25 min

    Caption templates

    Three-mistakes post

    The three mistakes we see most often with {TOPIC}: 1. {MISTAKE_1} 2. {MISTAKE_2} 3. {MISTAKE_3} What the three share: {COMMON_THREAD}. Instead, we suggest starting with {SUGGESTION}; {DURATION} is enough for the first step. Which one shows up most at your company? Tell me in the comments and I'll answer one with a concrete example.

    24 templates · 5 groupsMembers only

  • Checklist15 min

    Marketing checklist for consulting firms

    • The homepage's first screen says, in one sentence, who you serve, which problem, and what you do.
    • Every service has its own page with method, duration, deliverables, and an out-of-scope section.

    36 items · 6 groupsMembers only