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SaaS and software: Profile, website, and business profile audit

A 54-item quarterly audit of Instagram, LinkedIn, the homepage, pricing and security pages, Google Business Profile, review sites, and technical search visibility.

54 items6 groups20 minOctober 15, 2026

  • profile audit
  • website
  • google business profile
  • saas

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3 items open, 54 items in total. Members see the rest.

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Before deciding, someone who came from an ad or a search will check your profiles, your site, and your reviews. This list audits all three surfaces in one pass; run it once a quarter, in a private window and on a phone.

Instagram and LinkedIn profiles

9 items
  • The first line of the Instagram bio says who the product is for and what job it does, with no ‘next-generation’ labels or slogans.
  • The bio link goes straight to the trial or demo page with UTMs, and if you use a link page, one primary action sits at the top.
  • Highlights follow the five most common questions (getting started, pricing, setup, FAQ, customers) and share one cover design.

6 items more in this group for members.

51 items more for members

This item has 54 items in total. With a membership you see all of it and copy any line in one click.

  1. Homepage and positioning9 items
  2. Pricing, trust, and security pages9 items
  3. Google Business Profile9 items
  4. Review sites and app stores9 items
  5. Technical and search visibility9 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

SaaS and software page

  • Hook bank12 min

    45 hooks for SaaS and software

    Are orders still landing in a WhatsApp group? Where do the missed ones go?

    45 hooks · 6 groupsMembers only

  • Copy template15 min

    14 ad, page, and message templates for SaaS

    Meta ad: switching from the old way

    Doing {TASK} with {OLD_WAY} works, right up until the team grows. With {PRODUCT}, {TASK} happens on one screen: {FEATURE_1}, {FEATURE_2}, and {FEATURE_3}. {TRIAL_TERMS}. If you get stuck during setup, our team is on {SUPPORT_CHANNEL}.

    14 templates · 5 groupsMembers only

  • Script18 min

    8 video and call scripts for SaaS

    0-3s30s screen-recorded demo

    "{TASK}: from 4 steps to 1." Visual: a cluttered {OLD_WAY} screen.

    8 scripts · 2 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First message from an ad

    Hi {FIRST_NAME}, this is {REP} from the {PRODUCT} team. Thanks for writing to us about {AD_TOPIC} from our ad. Two quick questions so I can give you the right information: what do you use for this today, and how many people on your team would use it?

    20 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point SaaS marketing checklist

    • The homepage hero says who the product is for and what job it does in one sentence.
    • The pricing page clearly shows VAT status, the pricing unit, and the monthly vs. yearly difference.

    36 items · 6 groupsMembers only