ChecklistContent and social media
Cosmetics and personal care: Profile, website, and Google profile audit
A 49-item audit for the Instagram and TikTok profile, product pages, cart and checkout, categories and ingredient guides, Google Business Profile, and unauthorized-seller checks.
49 items6 groups18 minOctober 15, 2026
- profile audit
- website
- google business profile
- beauty
Before raising the ad budget, audit what the customer sees from a phone: the profile, the product page, checkout, and the Google profile. In cosmetics, trust is measured by how easy it is to find the ingredient list, the batch number, and the return terms. Write each finding in a table with the page, an owner, and a date, and repeat the audit once a quarter.
Instagram and TikTok profile
- The first two lines of the bio say what you sell and what you're transparent about, with no result or treatment language.
- The profile link opens on mobile, goes to a product or guide page, and carries a UTM parameter.
- The contact button (email, WhatsApp) works, a test message asking for an ingredient list was sent, and the first-reply time was measured.
5 items more in this group for members.
46 items more for members
This item has 49 items in total. With a membership you see all of it and copy any line in one click.
- 02Product page11 items
- 03Cart, checkout, and trust8 items
- 04Categories, search, and ingredient guides7 items
- 05Google Business Profile and stockists8 items
- 06Brand searches, marketplaces, and unauthorized sellers7 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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