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50 hooks for beauty brands

50 opening lines with no medical claims, across five themes: texture, ingredients, routine, myth-busting, and behind the scenes.

50 hooks5 groups12 minOctober 15, 2026

  • hooks
  • reels
  • skincare

Preview

3 hooks open, 50 hooks in total. Members see the rest.

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In cosmetics, a hook should promise process, texture, and information, never results. Put each hook on screen and say it out loud in the first 2 seconds, then cut straight to the product's texture or packaging.

Texture and feel

10 hooks
  1. Watch this cream come out of the pump in slow motion.
  2. Gel or cream? This texture sits somewhere in between.
  3. Rub it on the back of your hand and wait 10 seconds. Here's what happens.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Ingredients10 hooks
  2. Routine and use10 hooks
  3. Myths and questions10 hooks
  4. Behind the scenes and brand10 hooks
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Cosmetics and personal care page

  • Copy template15 min

    14 copy and message templates for beauty brands

    Product page summary

    {PRODUCT_NAME}, {SIZE}. A {PRODUCT_TYPE} used at the {ROUTINE_STEP} step. Texture: {TEXTURE} Scent: {SCENT} Recommended skin type: {SKIN_TYPE} How to use: {DIRECTIONS} Period after opening: {PAO}

    14 templates · 4 groupsMembers only

  • Checklist20 min

    Beauty brand marketing checklist

    • Each product's notification record with TITCK (Turkey's cosmetics regulator) and the responsible person's details are on file.
    • The existence of product safety reports has been confirmed with the manufacturer.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply during business hours

    Hi {FIRST_NAME}, this is {AGENT_NAME} from the {BRAND} team. Thanks for reaching out. Which product are you looking at, or can you tell me a little about what you're after? Send the product link and I'll write the ingredient list, size, and order of use right away.

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    One pump, one spoon, one precision scale: how much actually comes out?

    50 hooks · 5 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    Hard to buy without knowing if it'll suit your skin, so here's the patch test, step by step.

    50 hooks · 5 groupsMembers only