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Hook bankContent and social media

45 hooks for trades, cleaning, and moving businesses

45 opening lines in five patterns: objections, curiosity, seasonal, neighborhood, and proof without claims. For plumbing, cleaning, moving, HVAC, and pest control.

45 hooks5 groups12 minOctober 15, 2026

  • hooks
  • reels
  • local services

Preview

3 hooks open, 45 hooks in total. Members see the rest.

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A hook is the line you say and show on screen in the first 3 seconds of a video. In local services, the best hooks say the customer's unspoken question out loud: 'Will the price change at the door?', 'Who's coming to my home?', 'Why do you want photos?'. Swap the service name for your own and try at least two hooks every time you film.

Hooks that answer objections

9 hooks
  1. There's one reason we don't give prices over the phone.
  2. Why do prices change at the door? Here's how we stop that.
  3. Why charge for an estimate, and where does the fee go if you book?

6 hooks more in this group for members.

42 hooks more for members

This item has 45 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Curiosity hooks9 hooks
  2. Seasonal hooks9 hooks
  3. Neighborhood and area hooks9 hooks
  4. Proof without claims9 hooks
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Local services page

  • Copy template15 min

    15 copy and message templates for local services

    Meta ad: availability

    Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp. Our hours: {HOURS}. We give you the price before we start, and we don't do extra work without your OK.

    15 templates · 4 groupsMembers only

  • Script14 min

    6 on-site Reels scripts and 3 call scripts

    0-3sReels 1: Walking-in routine (20s)

    At the door, shoe covers going on. On screen: '3 things we do when we enter your home'

    9 scripts · 2 groupsMembers only

  • Checklist20 min

    36-point marketing checklist for local services

    • Profile verified; for a business that goes to customers, the address is hidden and a service area is set.
    • Primary category matches the most common job; additional categories are limited to real services.

    36 items · 6 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply: urgent problem

    Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187. So I can help quickly: 1. Which district and neighborhood are you in? 2. Can you send a photo or a 10-second video of the problem? 3. Which floor are you on, and is there an elevator? Once I have those, I'll send the nearest open time and a price range.

    20 templates · 5 groupsMembers only