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ChecklistAdvertising

36-point marketing checklist for local services

Google profile, ad account, on-site content, phone and WhatsApp handling, monthly review, and compliance. For onboarding a new client and every month after.

36 items6 groups20 minOctober 15, 2026

  • checklist
  • local seo
  • ads
  • compliance

Preview

3 items open, 36 items in total. Members see the rest.

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In local services, the phone decides whether ads work. Run through this whole list when you start with a new business, then use the last two sections every month.

Google Business Profile

6 items
  • Profile verified; for a business that goes to customers, the address is hidden and a service area is set.
  • Primary category matches the most common job; additional categories are limited to real services.
  • Hours match when the phone is actually answered; holiday hours are entered.

3 items more in this group for members.

33 items more for members

This item has 36 items in total. With a membership you see all of it and copy any line in one click.

  1. Ad account and tracking6 items
  2. On-site content6 items
  3. Phone and WhatsApp6 items
  4. Monthly review6 items
  5. Compliance and trust6 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Local services page

  • Copy template15 min

    15 copy and message templates for local services

    Meta ad: availability

    Need {SERVICE} in {DISTRICTS}? Call us or send a photo on WhatsApp. Our hours: {HOURS}. We give you the price before we start, and we don't do extra work without your OK.

    15 templates · 4 groupsMembers only

  • Script14 min

    6 on-site Reels scripts and 3 call scripts

    0-3sReels 1: Walking-in routine (20s)

    At the door, shoe covers going on. On screen: '3 things we do when we enter your home'

    9 scripts · 2 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply: urgent problem

    Hi, {NAME} from {COMPANY}. Safety first: if water is running, shut the main valve; if it's electrical, switch off the breaker; if you smell gas, close the gas valve and call 187. So I can help quickly: 1. Which district and neighborhood are you in? 2. Can you send a photo or a 10-second video of the problem? 3. Which floor are you on, and is there an elevator? Once I have those, I'll send the nearest open time and a price range.

    20 templates · 5 groupsMembers only