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ChecklistAdvertising

A 36-point checklist for travel agencies

Checkpoints for launching a tour, profiles, the ad account, content and on-tour filming, monthly review, and compliance.

36 items6 groups20 minOctober 15, 2026

  • checklist
  • travel agencies
  • ads
  • compliance

Preview

3 items open, 36 items in total. Members see the rest.

Run the first section before every new tour goes on sale. Do the other sections once at the start of the season as an agency or team, and the monthly review every month.

Before a tour goes on sale

6 items
  • The day-by-day itinerary includes driving and walking times.
  • Included and excluded services are listed side by side on the page.
  • The per-person price includes mandatory fees; single supplement and child rates are clear.

3 items more in this group for members.

33 items more for members

This item has 36 items in total. With a membership you see all of it and copy any line in one click.

  1. Profiles and website6 items
  2. Ad account and measurement6 items
  3. Content and on-tour filming6 items
  4. Monthly review6 items
  5. Compliance and data6 items

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Tours and travel agencies page
  • Message template12 min

    16 message and copy templates for travel agencies

    First reply to a price question

    Hi {NAME}, {TOUR_NAME} is {PRICE} per person, including transport, {NIGHTS} nights' accommodation, and {INCLUDED_SUMMARY}. {KEY_EXCLUSION} isn't included. Tell me which departure date you're looking at and how many of you are coming, and I'll check availability right away.

    15 templates · 4 groupsMembers only

  • Copy template25 min

    Caption templates

    What's included and what isn't

    What does the {TOUR_NAME} price include, and what doesn't it? Included: {TRANSPORT}, {NIGHTS} nights in a {HOTEL_CLASS} hotel, {MEALS}, and guiding. Not included: {EXCLUSION_1}, {EXCLUSION_2}, and personal expenses. The per-person price, with all mandatory fees, is {PRICE}. DM us ‘itinerary’ for the day-by-day program and the pre-contract information form.

    22 templates · 5 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    5:30 a.m., the coach door opens and the first suitcase goes into the hold.

    50 hooks · 5 groupsMembers only