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ChecklistContent and social media

Personal brand operating checklist

36 items covering profiles, the production system, pre-publish checks, inquiries and sales, the monthly review, and compliance. Use it when taking over an account and at the start of every month.

36 items6 groups20 minOctober 15, 2026

  • checklist
  • personal brand
  • compliance
  • content

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3 items open, 36 items in total. Members see the rest.

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This list is written both for experts managing their own brand and for agencies running an expert's account. On the first pass, mark the gaps; after that, repeat only the 'Monthly review' and 'Compliance' sections each month.

Profile and positioning

6 items
  • The bio says in one sentence who is helped and with what.
  • The proof line contains only verifiable facts (title, institution, publication).
  • The profile photo is current and shows the person as they actually look.

3 items more in this group for members.

33 items more for members

This item has 36 items in total. With a membership you see all of it and copy any line in one click.

  1. Production system6 items
  2. Pre-publish check6 items
  3. Inquiries and sales6 items
  4. Monthly review6 items
  5. Compliance and security6 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Personal brands and creators page