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A 37-point restaurant marketing checklist

Practical checks for profiles, Google Business Profile, ads and tracking, shoot days, monthly reviews, and compliance.

37 items6 groups15 minOctober 15, 2026

  • checklist
  • local marketing
  • compliance

Preview

3 items open, 37 items in total. Members see the rest.

Run the whole list when you take over a new restaurant or café account, then repeat the "Monthly review" and "Compliance" sections every month.

Profiles and basics

6 items
  • The Instagram bio shows the neighborhood, cuisine, hours, and a single booking method.
  • The bio link gets to the menu and booking in two taps.
  • Story Highlights: menu, location, reservations, events, FAQ.

3 items more in this group for members.

34 items more for members

This item has 37 items in total. With a membership you see all of it and copy any line in one click.

  1. Google Business Profile and maps6 items
  2. Ad account and tracking6 items
  3. Content shoot day6 items
  4. Monthly review6 items
  5. Compliance and permissions7 items

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Restaurants and cafés page
  • Copy template15 min

    16 copy and message templates for restaurants

    New dish caption

    {DISH} is on the menu this week. {INGREDIENT_STORY} Chef {CHEF_NAME} added it because {REASON}. Available for weekday lunch and dinner. Tap the link in our bio to book a table.

    16 templates · 6 groupsMembers only

  • Script20 min

    10 video and phone scripts for restaurants

    0-2sMaking the signature dish (30s)

    Close-up of the dish's strongest moment (sauce pour / sizzling pan). On-screen text: "How we make {DISH}"

    10 scripts · 2 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    Copy-and-fill booking form

    Hi {NAME}, welcome. To speed up your booking, just copy the lines below and fill them in: Full name: Date and time: Number of guests: Seating preference (garden / indoors): Notes (allergies, high chair, special occasion): As soon as your message comes in, we'll check the table and confirm within {CONFIRMATION_TIME}.

    23 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    That sizzle is the meat's first second in the pan. We wait 90 seconds to flip it.

    50 hooks · 5 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Why does the breakfast spread cost what it does? We go through where every dish on the table comes from.

    50 hooks · 5 groupsMembers only