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A 36-point marketing checklist for plastic surgery

Items to tick off for launch, profiles and website, ad accounts, content production, monthly review, and compliance.

36 items6 groups20 minOctober 15, 2026

  • checklist
  • compliance
  • setup

Preview

3 items open, 36 items in total. Members see the rest.

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Launch

6 items
  • The surgeon's title, specialty certificate, and affiliations are written in their official form.
  • Where surgeries happen (hospital, OR) and who's on the anesthesia team is confirmed.
  • Procedures to promote are listed, with the average time from consultation to surgery for each.

3 items more in this group for members.

33 items more for members

This item has 36 items in total. With a membership you see all of it and copy any line in one click.

  1. Profiles and website6 items
  2. Ad account and tracking6 items
  3. Content production6 items
  4. Monthly review6 items
  5. Compliance6 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Plastic and cosmetic surgery page

  • Hook bank12 min

    44 hooks for plastic surgery

    Scared of general anesthesia? 40 seconds with our anesthesiologist.

    44 hooks · 6 groupsMembers only

  • Message template15 min

    16 copy and message templates for plastic surgery

    Caption for the surgeon's Q&A video

    The question I hear most at consultations: "{QUESTION}" My short answer: {SHORT_ANSWER} Every case is different, and we work out what's right for you at the consultation. Leave your question in the comments and I'll answer it in the next video. {SURGEON} · {CLINIC}

    16 templates · 5 groupsMembers only

  • Copy template22 min

    Caption templates

    Carousel explaining a procedure

    What is {PROCEDURE}, and what gets discussed at the consultation? We walked through it in {SLIDE_COUNT} steps. This post is general information; the surgeon decides which option suits you after an exam. Every operation carries risks, and these are explained in writing at the consultation. Save it and add it to your list of questions for the consultation. {SURGEON} · {CLINIC}

    20 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    Before every surgery, the same three documents are laid out on the consultation desk.

    50 hooks · 5 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Two clinics wrote up the same operation differently. Look at what each one counted.

    50 hooks · 5 groupsMembers only