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Plastic and cosmetic surgery

Plastic surgeons and cosmetic surgery clinics.

The library for Plastic and cosmetic surgery

1,093hooks, templates, scripts and checklist items

  • Hooks494
  • Templates176
  • Scripts85
  • Checklist items338
45prompts written for this industry31items: hook banks, templates, scripts, checklists37editable files

Counts come straight from the library's records and update as new content is added.

Lines from this industry's items

Content by type

31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.

Hook banks10

Open Hook bank items in the list

Copy templates5

Open Copy template items in the list

  • Caption templates

    20 templates · 5 groups

    Carousel explaining a procedure: What is {PROCEDURE}, and what gets discussed at the consultation? We walked through it in {SLIDE_COUNT} steps.

  • Meta ad copy

    20 templates · 5 groups

    Consultation invitation angle: Primary text: If you're thinking about {PROCEDURE}, the first step is talking to a surgeon. At the consultation, {SURGEON} listens first, then goes through your expectations, the options, the risks, and the recovery process, and gives you the information in writing.

  • Google Ads and search copy

    20 templates · 5 groups

    Rhinoplasty RSA set: Headline 1: Rhinoplasty Consultation

  • Website and landing page sections

    20 templates · 5 groups

    Hero: rhinoplasty: Headline: Rhinoplasty, a process planned face to face with your surgeon

  • Profile and business profile copy

    20 templates · 5 groups

    Surgeon-led bio: {TITLE} {SURGEON_NAME}

Message templates4

Open Message template items in the list

  • 16 copy and message templates for plastic surgery

    16 templates · 5 groups

    Caption for the surgeon's Q&A video: The question I hear most at consultations: "{QUESTION}"

  • WhatsApp and DM replies

    20 templates · 5 groups

    First reply to a form inquiry: Hi {FIRST_NAME}, this is {COORDINATOR} from {CLINIC}. I saw you filled out the form for {PROCEDURE}. Thank you.

  • Review and reputation replies

    20 templates · 5 groups

    Short positive reply: {FIRST_NAME}, thank you for your kind words. We've shared your review with the team, and feedback like this keeps us motivated. If anything comes to mind, you can reach us at {PHONE}. {SIGNATURE}

  • Email and SMS templates

    20 templates · 5 groups

    Welcome after a form: Subject: {FIRST_NAME}, we've received your request: next steps

Scripts5

Open Script items in the list

  • 9 video and phone scripts for plastic surgery

    9 scripts · 2 groups

    0-3s · 'Before your consultation, write down these five questions.'

  • Reels and TikTok scripts

    18 scripts · 5 groups

    0–3s · The surgeon at a desk, an empty notebook and a pen in front · ‘The first 3 questions at a consultation’ · ‘At a consultation, I'm not the one who talks first. I ask three questions.’

  • Video ad scripts

    18 scripts · 5 groups

    0–3s · A consultation room, an empty desk and two chairs · ‘What happens at a consultation?’ · ‘At a consultation, I listen to you first.’

  • Story sequences

    20 scripts · 5 groups

    Frame 1 · The anesthesia machine's morning check, screen out of focus · ‘2 claims about anesthesia: true or false?’

  • Sales call and phone scripts

    20 scripts · 5 groups

    Opening (0–15 sec) · ‘{CLINIC}, this is {COORDINATOR}, how can I help?’ If the caller mentions a form: ‘Do you remember which page you came from?’ (Log the source in the CRM.)

Checklists7

Open Checklist items in the list

  • A 36-point marketing checklist for plastic surgery

    36 items · 6 groups

    The surgeon's title, specialty certificate, and affiliations are written in their official form.

  • Campaign setup and launch

    52 items · 6 groups

    The ad account's payment method is the clinic's or hospital company's card, and the billing name and tax details match the official documents.

  • Content production and shoot day

    50 items · 6 groups

    The shoot is in a half day when the surgeon isn't operating or consulting, and the rooms are blocked for those hours.

  • Profile and Google profile audit

    50 items · 6 groups

    The username and profile name carry the surgeon's title or the clinic name and ‘plastic surgery,’ written to match the official documents.

  • Lead follow-up and the sales process

    50 items · 6 groups

    A target for the first real reply during business hours (15 minutes, for example) is agreed with the clinic in writing; an auto-reply doesn't count.

  • Weekly and monthly performance review

    49 items · 6 groups

    The lead counts reported by Meta and Google Ads were compared with CRM records, and any gap was explained: duplicates, a broken integration, an unanswered form.

  • Compliance and data protection

    51 items · 6 groups

    The Ministry of Health's current advertising regulation and the ethics principles of the medical chamber and the specialty society were read, and the check date is written on this list.

Prompts written for this industry

The first 6 of 45 prompts. Fill in the variables for your business and run them.

See all 45 prompts

  • Three consultation-focused rhinoplasty ads

    ChatGPTAd copy

    New

    You are a senior copywriter who writes ads for plastic surgery clinics. Write 3 Meta ads for {CLINIC} inviting people to a rhinoplasty consultation. What's…

    rhinoplastyFull text for members

  • Meta account and campaign structure for plastic surgery

    ClaudeMeta ads

    New

    You are a senior media buyer who runs Meta accounts for plastic surgery clinics. Build a campaign structure for {CLINIC} that keeps rejection risk low and…

    metaFull text for members

  • Five body-respectful ads for breast surgery

    ChatGPTAd copy

    New

    You are a copywriter who works in women's health and plastic surgery. Write 5 ads for {CLINIC} about breast surgery consultations (augmentation, reduction…

    breast surgeryFull text for members

  • Lead form and ad set for UK patients

    GeminiMeta ads

    New

    You are a specialist who runs UK-market ads for plastic surgery clinics in Turkey. Prepare a Meta instant form campaign for {CLINIC} aimed at prospective…

    uk marketFull text for members

  • Surgeon-led brand ads: who will operate on you

    ClaudeAd copy

    New

    You are a creative director who builds trust-focused campaigns for healthcare brands. Design a brand campaign for {CLINIC} built around the question 'who will…

    surgeonbrandFull text for members

  • Four retargeting ads for people who abandoned the form

    ChatGPTMeta ads

    New

    You are a specialist who runs retargeting for plastic surgery clinics. Write 4 ads for {CLINIC} aimed at people who opened the {PROCEDURE} form without…

    retargetingFull text for members

Editable files

37 files, each in Turkish and English, grouped by what you use them for.

Open in the resource library

Planning

5
  • xlsx

    Competitor analysis grid

    Planning

    An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.

    2 sheets · 11 columns · 16 rows
    Excel · 9 KB

  • xlsx

    Campaign and offer planner

    Planning

    6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.

    1 sheets · 13 columns · 21 rows
    Excel · 9 KB

  • docx

    Client onboarding questionnaire

    Planning

    12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.

    6 sections · 3 tables
    Word · 40 KB

  • docx

    Crisis communication plan

    Planning

    The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.

    10 sections · 2 tables
    Word · 39 KB

  • docx

    Audience persona sheets

    Planning

    A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.

    20 sections · 4 tables
    Word · 39 KB

Advertising

7
  • xlsx

    Meta ads budget and pacing planner

    Advertising

    Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.

    2 sheets · 11 columns · 17 rows
    Excel · 10 KB

  • xlsx

    Google Ads keyword plan

    Advertising

    30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.

    3 sheets · 11 columns · 36 rows
    Excel · 12 KB

  • xlsx

    UTM link builder

    Advertising

    Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and treatment.

    1 sheets · 8 columns · 49 rows
    Excel · 10 KB

  • xlsx

    Campaign naming convention

    Advertising

    A builder that creates campaign names from date, platform, objective, treatment, audience and angle, plus sector-specific codes.

    2 sheets · 8 columns · 36 rows
    Excel · 11 KB

  • xlsx

    A/B test log

    Advertising

    Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.

    1 sheets · 14 columns · 31 rows
    Excel · 10 KB

  • xlsx

    Ad creative matrix

    Advertising

    10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.

    2 sheets · 8 columns · 17 rows
    Excel · 10 KB

  • docx

    Landing page copy template

    Advertising

    Landing page copy section by section, from the headline to the FAQ, filled with your sector's treatments, process steps and the questions patients ask most.

    14 sections · 1 tables
    Word · 40 KB

Content

9
  • xlsx

    12-month content calendar

    Content

    A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.

    3 sheets · 11 columns · 54 rows
    Excel · 14 KB

  • xlsx

    Weekly posting planner

    Content

    A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.

    2 sheets · 11 columns · 34 rows
    Excel · 10 KB

  • xlsx

    Content idea bank

    Content

    52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.

    1 sheets · 9 columns · 57 rows
    Excel · 10 KB

  • xlsx

    FAQ-to-content planner

    Content

    Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.

    1 sheets · 7 columns · 15 rows
    Excel · 8 KB

  • xlsx

    Production day shot list

    Content

    15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.

    1 sheets · 9 columns · 25 rows
    Excel · 8 KB

  • docx

    Creative brief template

    Content

    A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.

    9 sections · 4 tables
    Word · 40 KB

  • docx

    Short-video script pack

    Content

    10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.

    10 sections · 10 tables
    Word · 40 KB

  • docx

    Brand voice guide

    Content

    Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.

    7 sections · 3 tables
    Word · 40 KB

  • docx

    Customer FAQ document

    Content

    10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.

    20 sections · 0 tables
    Word · 39 KB

Sales

8
  • xlsx

    Lead tracker (mini CRM)

    Sales

    Channel, treatment and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.

    2 sheets · 18 columns · 206 rows
    Excel · 17 KB

  • xlsx

    Review and reputation log

    Sales

    A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.

    3 sheets · 10 columns · 125 rows
    Excel · 15 KB

  • xlsx

    Sales pipeline tracker

    Sales

    A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.

    2 sheets · 10 columns · 156 rows
    Excel · 16 KB

  • xlsx

    Objection tracker

    Sales

    The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.

    2 sheets · 7 columns · 13 rows
    Excel · 14 KB

  • docx

    Marketing services proposal template

    Sales

    An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.

    7 sections · 3 tables
    Word · 39 KB

  • docx

    WhatsApp and DM reply scripts

    Sales

    Ready-to-send messages from the first greeting to appointment confirmation, including your sector's qualifying questions and objection replies.

    15 sections · 1 tables
    Word · 40 KB

  • docx

    Objection handling guide

    Sales

    Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.

    10 sections · 9 tables
    Word · 39 KB

  • docx

    Five-email nurture sequence

    Sales

    Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.

    6 sections · 1 tables
    Word · 39 KB

Reporting

2
  • xlsx

    Monthly KPI dashboard

    Reporting

    8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.

    2 sheets · 9 columns · 14 rows
    Excel · 9 KB

  • docx

    Monthly client report template

    Reporting

    A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.

    7 sections · 2 tables
    Word · 39 KB

Checklists

6
  • pdf

    Campaign launch checklist

    Checklists

    Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.

    2 pages · 26 items
    PDF · 46 KB

  • pdf

    Ad account health checklist

    Checklists

    A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.

    2 pages · 22 items
    PDF · 46 KB

  • pdf

    Content production checklist

    Checklists

    Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.

    2 pages · 28 items
    PDF · 46 KB

  • pdf

    Ad and content compliance checklist

    Checklists

    10 sector-specific rules plus platform policy and data protection checks to run before every post.

    2 pages · 21 items
    PDF · 46 KB

  • pdf

    Monthly marketing audit

    Checklists

    An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.

    2 pages · 21 items
    PDF · 45 KB

  • pdf

    Social profile optimization checklist

    Checklists

    A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.

    2 pages · 18 items
    PDF · 45 KB

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