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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Plastic and cosmetic surgery

1,093entries in total

Industry page45 prompts37 files

items
31
hooks
494
templates
176
scripts
85
checklist items
338
  • Message template15 min

    16 copy and message templates for plastic surgery

    Caption for the surgeon's Q&A video

    The question I hear most at consultations: "{QUESTION}" My short answer: {SHORT_ANSWER} Every case is different, and we work out what's right for you at the consultation. Leave your question in the comments and I'll answer it in the next video. {SURGEON} · {CLINIC}

    16 templates · 5 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for plastic surgery

    • The surgeon's title, specialty certificate, and affiliations are written in their official form.
    • Where surgeries happen (hospital, OR) and who's on the anesthesia team is confirmed.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    44 hooks for plastic surgery

    Scared of general anesthesia? 40 seconds with our anesthesiologist.

    44 hooks · 6 groupsMembers only

  • Copy template22 min

    Caption templates

    Carousel explaining a procedure

    What is {PROCEDURE}, and what gets discussed at the consultation? We walked through it in {SLIDE_COUNT} steps. This post is general information; the surgeon decides which option suits you after an exam. Every operation carries risks, and these are explained in writing at the consultation. Save it and add it to your list of questions for the consultation. {SURGEON} · {CLINIC}

    20 templates · 5 groupsMembers only

  • Message template22 min

    WhatsApp and DM replies

    First reply to a form inquiry

    Hi {FIRST_NAME}, this is {COORDINATOR} from {CLINIC}. I saw you filled out the form for {PROCEDURE}. Thank you. So I can plan the consultation properly, two quick questions: When are you thinking about having surgery? Would you rather I call you or keep writing here?

    20 templates · 5 groupsMembers only

  • Script32 min

    Reels and TikTok scripts

    0–3sFirst 3 consultation questions (30s)

    The surgeon at a desk, an empty notebook and a pen in front · ‘The first 3 questions at a consultation’ · ‘At a consultation, I'm not the one who talks first. I ask three questions.’

    18 scripts · 5 groupsMembers only

  • Checklist22 min

    Campaign setup and launch

    • The ad account's payment method is the clinic's or hospital company's card, and the billing name and tax details match the official documents.
    • Business Manager has at least two admins: the surgeon or clinic owner, and a second authorized person from the clinic.

    52 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    Before every surgery, the same three documents are laid out on the consultation desk.

    50 hooks · 5 groupsMembers only

  • Copy template28 min

    Meta ad copy

    Consultation invitation angle

    Primary text: If you're thinking about {PROCEDURE}, the first step is talking to a surgeon. At the consultation, {SURGEON} listens first, then goes through your expectations, the options, the risks, and the recovery process, and gives you the information in writing. The decision is yours once you've read the document. To book a consultation, message us on WhatsApp. Headline: {PROCEDURE} consultation Description: {CLINIC} · {CITY}

    20 templates · 5 groupsMembers only

  • Message template20 min

    Review and reputation replies

    Short positive reply

    {FIRST_NAME}, thank you for your kind words. We've shared your review with the team, and feedback like this keeps us motivated. If anything comes to mind, you can reach us at {PHONE}. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • Script30 min

    Video ad scripts

    0–3sHow a consultation works (15s)

    A consultation room, an empty desk and two chairs · ‘What happens at a consultation?’ · ‘At a consultation, I listen to you first.’

    18 scripts · 5 groupsMembers only

  • Checklist20 min

    Content production and shoot day

    • The shoot is in a half day when the surgeon isn't operating or consulting, and the rooms are blocked for those hours.
    • The surgeon got at most three talking topics as bullet points, with no text to memorize.

    50 items · 6 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Two clinics wrote up the same operation differently. Look at what each one counted.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Rhinoplasty RSA set

    Headline 1: Rhinoplasty Consultation Headline 2: Meet the Surgeon in Person Headline 3: Breathing and Face Assessed Headline 4: Written Information Provided Headline 5: {CITY} Plastic Surgery Headline 6: Meet the Team and Anesthesia Description 1: Breathing and the whole face are assessed together. Options and risks come in writing. Description 2: Weekday evening and Saturday consultations. Call or message us to book.

    20 templates · 5 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Welcome after a form

    Subject: {FIRST_NAME}, we've received your request: next steps Hi {FIRST_NAME}, Your request for {PROCEDURE} has reached us. Our coordinator {COORDINATOR} will call you or message you on WhatsApp within {RESPONSE_TIME}. Until then, three notes that may help: • Prepare a list of the medications and supplements you take. • Find any earlier operative reports. • Write down the questions you'd like to ask at the consultation. If you have questions, just reply to this email. The {CLINIC} team

    20 templates · 5 groupsMembers only

  • Script28 min

    Story sequences

    Frame 1Anesthesia: true or false

    The anesthesia machine's morning check, screen out of focus · ‘2 claims about anesthesia: true or false?’

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Profile and Google profile audit

    • The username and profile name carry the surgeon's title or the clinic name and ‘plastic surgery,’ written to match the official documents.
    • The profile photo is the surgeon's portrait or the clinic logo, reads at small size, and contains no body or facial-detail imagery.

    50 items · 6 groupsMembers only

  • Hook bank12 min

    Myth and curiosity hooks

    Why is ‘rhinoplasty is only about looks’ an incomplete statement?

    50 hooks · 5 groupsMembers only

  • Copy template28 min

    Website and landing page sections

    Hero: rhinoplasty

    Headline: Rhinoplasty, a process planned face to face with your surgeon Subheadline: At the first consultation, {SURGEON} listens to your expectations, assesses breathing and the face as a whole, and gives you the options, risks, and recovery period in writing. Button: Request a consultation Trust line: {CITY} · Pre-op call with the anesthesia team · Written information

    20 templates · 5 groupsMembers only

  • Script36 min

    Sales call and phone scripts

    Candidate who filled the form

    Opening (0–15 sec) · ‘{CLINIC}, this is {COORDINATOR}, how can I help?’ If the caller mentions a form: ‘Do you remember which page you came from?’ (Log the source in the CRM.)

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Lead follow-up and the sales process

    • A target for the first real reply during business hours (15 minutes, for example) is agreed with the clinic in writing; an auto-reply doesn't count.
    • For inquiries from abroad, response time is calculated against the candidate's local time, and the time zone is on every record.

    50 items · 6 groupsMembers only

  • Copy template22 min

    Profile and business profile copy

    Surgeon-led bio

    {TITLE} {SURGEON_NAME} {SPECIALTY} · {CLINIC} {CITY} · Video or in-person consultations FAQs in highlights ↓

    20 templates · 5 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.