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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

31 itemsshowing 1–24

Retail stores

1,108entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
203
scripts
86
checklist items
324
  • Copy template22 min

    Caption templates

    Box opening

    We opened this morning's box, and {ITEM_COUNT} new products just hit our {PRODUCT_GROUP} shelf. The first thing that stands out is {PRODUCT_1}, which we picked for {FEATURE_1}. {PRODUCT_2} and {PRODUCT_3} are right beside it. Prices match the shelf tag, tax included. {PRODUCT_1} is {PRICE_1}. Come see it in {NEIGHBORHOOD}, at {SHORT_ADDRESS}. We're open until {CLOSING_TIME} today. To hold one, WhatsApp: {NUMBER}

    24 templates · 5 groupsMembers only

  • Message template15 min

    15 copy and message templates for local stores

    Meta ad: new arrivals

    Our {PRODUCT_CATEGORY} shelf just got a refresh. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are in the store this week. {NEIGHBORHOOD}, {SHORT_ADDRESS}. Open until {CLOSING_TIME} today.

    15 templates · 4 groupsMembers only

  • Checklist20 min

    36-point marketing checklist for local stores

    • Profile verified; the address, floor, and map pin point to the store's real entrance.
    • Opening hours plus holiday and special-day hours are up to date.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Meta ad copy

    New arrivals: box opened

    Primary text: We opened the box this morning. {PRODUCT_1}, {PRODUCT_2}, and {PRODUCT_3} are on the shelf at our {NEIGHBORHOOD} store, with prices matching the tag, tax included. {SHORT_ADDRESS}, open until {CLOSING_TIME} today. Message us on WhatsApp to hold one. Headline: New arrivals on the shelf this week Description: Prices on tags, tax included

    24 templates · 5 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply: not sure what they want

    Hi, this is {NAME} from {STORE}. Three details are enough for me to show you the right product: 1. What are you looking for (or what will you use it for)? 2. Any preference on size, color, or dimensions? 3. Will you come to the store, or do you want it shipped? If you send a photo, I can look faster.

    24 templates · 5 groupsMembers only

  • Script35 min

    Reels and TikTok scripts

    0–3sUnboxing (20s)

    The tape on the box is cut, close-up · Just arrived · Staff: ‘We just opened the box. You see it first.’

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Campaign setup and launch

    • The Meta ad account and Google Ads account were opened with the store owner's email; the agency and freelancers are added only as partners or admins.
    • The payment method is the store's card, and the billing name and tax number match the registered name on the license exactly.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Headlines: stationery and school

    School Supply List Ready Notebooks, Pens, and Bags Send Your List on WhatsApp {NEIGHBORHOOD} Stationery Store School Backpack Selection Class Gift Quote Prices Clear on Every Tag Pick Up in Store

    24 templates · 5 groupsMembers only

  • Message template22 min

    Review and reputation replies

    Positive: staff named

    Thank you, {CUSTOMER_NAME}. We passed it on to {STAFF_NAME}; taking time over a product choice is the part of the job we enjoy too. We'll be glad to see you again when new items hit our {PRODUCT_GROUP} shelf.

    23 templates · 5 groupsMembers only

  • Script30 min

    Video ad scripts

    0–3sPrice on the tag (15s)

    A shelf tag in close-up, the price readable · Price on the tag, tax included · ‘You don't need to DM us to ask the price.’

    18 scripts · 4 groupsMembers only

  • Checklist18 min

    Content production and shoot day

    • This week's shoot list is ready: three shots are written each for delivery day, the window change, and the most-asked-about product.
    • The price tags on the products to be filmed are current and match the register price, and products without tags stay out of frame.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    Hero: new arrivals

    Headline: The {PRODUCT_GROUP} store of {NEIGHBORHOOD} Subheadline: New products every week, with prices that match the shelf tag and include tax. Pick them up and choose, or hold them on WhatsApp. Buttons: [Hold on WhatsApp] [Directions] Trust line: Open {HOURS} | {SHORT_ADDRESS}

    24 templates · 5 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Email: welcome

    Subject: Welcome, {NAME} Hi {NAME}, Thanks for joining our list. We'll write at most twice a month: new arrivals, in-store events, and gift lists for special days. Our store is at {SHORT_ADDRESS}, open {HOURS}. To hold an item or ask a question, WhatsApp: {NUMBER}. If you'd rather not get these emails, you can leave with one click at the bottom. {SENDER}

    23 templates · 5 groupsMembers only

  • Script25 min

    Story sequences

    Frame 1Morning opening (6 frames)

    The shutter goes up, the street still quiet · Good morning {NEIGHBORHOOD}, we're open

    19 scripts · 5 groupsMembers only

  • Checklist18 min

    Profile, website, and Google profile audit

    • The profile is verified and owned by the store's admin email; access for the old agency, former employees, and personal emails was removed.
    • The business name matches the sign and the license; no product, neighborhood, or word like ‘best’ was added to the end of it.

    48 items · 6 groupsMembers only

  • Hook bank12 min

    Myth and curiosity hooks

    Does buying shoes in the evening really help, or is it just something people say?

    50 hooks · 5 groupsMembers only

  • Copy template22 min

    Profile and business profile copy

    Bio: stationery and school

    {STORE_NAME} | {NEIGHBORHOOD} stationery Send your school list, we'll pack it {HOURS} | {SHORT_ADDRESS} WhatsApp to hold an item

    22 templates · 5 groupsMembers only

  • Checklist18 min

    Lead follow-up and sales process

    • The first-reply target for WhatsApp and DMs during hours is written down (say, 10 minutes), and the person watching messages at busy times is on the shift schedule.
    • Missed phone calls are returned within 15 minutes or answered with a prewritten WhatsApp message.

    48 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.