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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

Insurance and financial advice

1,114entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
193
scripts
90
checklist items
336
  • Copy template20 min

    Insurance: Caption templates

    Term of the week

    This week's term: {TERM} In plain words: {PLAIN_EXPLANATION} An everyday example: {EXAMPLE} Where it shows on a policy: {POLICY_LOCATION} Send us the line from your own policy and we'll read it together; remember to cover personal details. {AGENCY} · {NEIGHBORHOOD}

    22 templates · 5 groupsMembers only

  • Message template12 min

    15 copy and message templates for insurance

    Term of the week

    This week's term: {TERM} In plain language: {DEFINITION} In everyday life: {EXAMPLE} What does this line say in your policy? Send a photo (cover your personal details) and we'll read it together. {AGENCY} · {NEIGHBORHOOD}

    15 templates · 5 groupsMembers only

  • Script15 min

    9 video and call scripts for agencies

    0–3sCheck this line: the deductible (40s)

    (Highlighting a line in the policy) “If your car policy has this word, you pay part of the claim.”

    9 scripts · 3 groupsMembers only

  • Checklist10 min

    A 35-point insurance marketing checklist

    • The agency's official registration is current and shown correctly on the website.
    • Google Business Profile category, hours, products, and location are correct.

    35 items · 5 groupsMembers only

  • Copy template25 min

    Insurance: Meta ad copy

    Kasko: quotes side by side

    Primary text: For kasko, you see quotes from {INSURER_COUNT} insurers in one table: premium, coverage, and deductible side by side. We also put in writing what the lowest-premium quote doesn't cover; the decision is yours. Headline: Kasko quotes side by side Description: Message us on WhatsApp for a quote

    22 templates · 5 groupsMembers only

  • Message template25 min

    Insurance: WhatsApp and DM replies

    First reply to a quote request

    Hi {NAME}, this is {REP} from {AGENCY}. Thanks for writing about a {PRODUCT} quote. To prepare it, I need: {REQUIRED_DETAILS}. We use these details only for the quote; the privacy notice is here: {PRIVACY_LINK} You don't need to send your ID or policy number by message; if we need them, we'll use our secure channel: {SECURE_CHANNEL}.

    24 templates · 6 groupsMembers only

  • Script30 min

    Insurance: Reels and TikTok scripts

    0–3sThe deductible, with an example (35s)

    The “deductible” line on a sample policy being highlighted with a marker · “Deductible: the part of a loss you pay” · “If your policy has this word, part of every loss stays with you.”

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Insurance: Campaign setup and launch

    • The ad account sits in the agency's own Business Manager; the ad agency or freelancer connects only through partner access.
    • At least two people, including the agency owner, are account admins, both with two-factor authentication on.

    51 items · 6 groupsMembers only

  • Copy template25 min

    Insurance: Google Ads and search copy

    RSA: kasko quote

    Ad group: kasko quote Headline 1: Compare Kasko Quotes Headline 2: Premium, Cover, Deductible Headline 3: Quote Table in Writing Headline 4: One Contact on Claim Day Headline 5: We List What's Not Covered Headline 6: {CITY} Kasko Agency Headline 7: We Read Online Quotes Too Headline 8: Get a Quote on WhatsApp Description 1: Quotes from several insurers side by side on premium, cover, and deductible. You decide. Description 2: We put in writing what the lowest-premium quote leaves out. We follow your claim file. Description 3: Phone and WhatsApp {HOURS}. Registered agency, registry no. {REGISTRY_NO}.

    21 templates · 6 groupsMembers only

  • Message template20 min

    Insurance: Review and reputation replies

    After a quote and policy

    {NAME}, thanks for your review. We shared your note about {DETAIL} with our team, and we're glad reading the quotes side by side helped. If you have any policy questions, or your renewal date is coming up, we're here. {AGENCY}

    22 templates · 5 groupsMembers only

  • Script35 min

    Insurance: Video ad scripts

    0–3s30s · Explainer: quotes in one table

    A three-quote table on screen, insurer names hidden · “3 quotes in one table” · “When three quotes arrive, how do you decide which one to pick? Let's look at the table together.”

    20 scripts · 6 groupsMembers only

  • Checklist16 min

    Insurance: Content production and shoot day

    • Every video has a written hook, a single call to action, and the sample policy or screen it will use.
    • Policies used on camera are samples or the insurer's general conditions; no real customer's policy appears.

    50 items · 6 groupsMembers only

  • Hook bank10 min

    Insurance: Myth and curiosity hooks

    ‘I have kasko, so I'm set’: the missing half of that sentence is what falls outside cover.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Insurance: Website and landing page sections

    Hero: kasko and traffic

    Headline: Read quotes side by side and make the call yourself Subheadline: We send kasko and traffic insurance quotes from {INSURER_COUNT} insurers in one table, with premium, coverage, and deductible. We also tell you in writing what the lowest-premium quote doesn't cover. Button 1: Request a quote Button 2: See a sample quote table Trust line: Registry no. {REGISTRY_NO} · {BUSINESS_HOURS}

    22 templates · 5 groupsMembers only

  • Message template25 min

    Insurance: Email and SMS templates

    Newsletter welcome email

    Subject: You're on the list: once a month, policy information that's useful Hi {NAME}, Thanks for signing up for the {AGENCY} newsletter. We'll email you once a month: policy-reading tips, seasonal reminders, and answers to common questions. Messages with quotes or promotions come only if you've given consent for them. You can unsubscribe anytime with one click: {UNSUBSCRIBE_LINK} {AGENCY}

    22 templates · 5 groupsMembers only

  • Script30 min

    Insurance: Story sequences

    Frame 1Term of the week: deductible

    A sample policy on a desk and a highlighter · “Term of the week: deductible”

    20 scripts · 6 groupsMembers only

  • Checklist18 min

    Insurance: Profile, website, and Google Business Profile audit

    • The primary category is ‘insurance agency,’ and additional categories reflect the products the agency actually sells.
    • The business name matches the sign and the registry record; no keywords, neighborhoods, or promotions are tacked onto the end of it.

    50 items · 6 groupsMembers only

  • Copy template20 min

    Insurance: Profile and business profile copy

    Bio: general agency

    Insurance agency · {CITY} Quotes side by side: premium, cover, deductible We follow your claim file Quotes: WhatsApp

    23 templates · 5 groupsMembers only

  • Script35 min

    Insurance: Sales call, phone, and voice message scripts

    0:00–0:15Inbound call: quote request

    Opening · “{AGENCY}, this is {REP}, how can I help?” When the caller names the product: “You're calling about {PRODUCT}; I'm taking notes right away. May I have your name?”

    21 scripts · 6 groupsMembers only

  • Checklist18 min

    Insurance: Lead follow-up and sales process

    • Every quote request enters the CRM at first contact with its channel and campaign name; requests with an unknown source are counted weekly.
    • The record has separate fields for name, phone, product, the current policy's end date, the current insurer, and the customer's priority.

    50 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.