1,000+ hooks, templates, scripts and checklist items for every industry

Check five things before you run an ad: 1. Are the ad account and Page in your name? 2. Have events like forms, calls, and WhatsApp taps been tested? 3. Who answers incoming messages, and how fast? 4. Does the bio link open on a phone? 5. Who approves the monthly budget? If all five are in place, the first week of ads starts on solid ground. If you don't know one of them, tell us in the comments and we'll look together. Save it and send it to your team. {AGENCY}

Hi {FIRST_NAME}, I was looking at {BUSINESS}'s {OBSERVATION_SPOT} and noticed something: {OBSERVATION}. Fixing that with {SUGGESTION} is usually quick. Are you working on this right now? I'm {REP} from {AGENCY}.

"I paid for ads and the phone never rang." Same line as on-screen text.

Primary text: If messages come in from the ad but don't turn into sales, the problem is usually in one of three places: tracking, reply speed, or the landing page. In the first call we look at only those three, in 20 minutes, without touching your ad budget. {OFFER_TERMS} Headline: Messages arrive, sales don't Description: A 20-minute account review

Hi {FIRST_NAME}, this is {REP} from {AGENCY}. Thanks for writing about {AD_TOPIC} from our ad. Two quick questions so I can give you the right information: who runs your ads and social media today, and roughly what range is your monthly ad budget?

The ads manager screen, cursor on the Events Manager menu · When I first open an account · ‘When I open an ad account, the first place I look isn't spend.’

Keyword group: digital agency, digital marketing agency Headline 1: Digital agency, clear pricing Headline 2: Accounts open in your name Headline 3: Reports start in 3 sentences Headline 4: Tracking setup in week one Headline 5: Ads, content, and shoots Headline 6: 20-minute account review Description 1: We run ads, content, and tracking as one routine. Scope and pricing are on the site. Description 2: Delivery dates, monthly report, and scope in writing. Start with a 20-minute review.

{FIRST_NAME}, thank you for the review. We read the line about {REVIEW_DETAIL} aloud in our weekly team meeting. Next month we'll be working on {NEXT_STEP}, and we'll tell you when it's ready.

A business owner behind the counter, the phone silent on the table · Ads on, phone silent · ‘The ads are on, but the phone isn't ringing.’

Headline: The ad budget is being spent, but the phone isn't ringing. We start with why. Subhead: {AGENCY} runs tracking, ads, and content as one routine for {AUDIENCE}. Accounts are in your name, and every report starts in three sentences. Primary button: {BUTTON_TEXT} Second button: See a sample report Under the button: Read-only access · No passwords · No sales pressure

Subject: How we work, on one page Hi {FIRST_NAME}, When we work together at {AGENCY}, here's the routine we follow: • Your contact: {ACCOUNT_MANAGER} ({CONTACT}), who replies within {REPLY_TIME} during {OFFICE_HOURS}. • Approvals: on the {BOARD_NAME} board, with an approval turnaround of {APPROVAL_DAYS} business days. • Meeting: once a month, {MEETING_DAY}, {LENGTH} minutes. • Report: once a month, on {REPORT_DAY}, opening with a three-sentence summary. As a first step, please fill in the brief form: {FORM_LINK} {SENDER}

A locked key, the word ‘Password’ crossed out · ‘Giving an agency ad account access without a password’

{AGENCY} · Ads, content, and tracking for {NICHE} businesses Accounts in your name Mon–Fri {OFFICE_HOURS} ↓ A 20-minute account review

‘Hi {FIRST_NAME}, this is {REP} from {AGENCY}. You left an account review request through {FORM_CHANNEL}; do you have two minutes right now?’