Skip to content
DFXCommunity

1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

31 itemsshowing 1–24

Hotels and stays

1,101entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
193
scripts
89
checklist items
324
  • Copy template20 min

    Caption templates

    Room type comparison

    {ROOM_TYPE_1} vs. {ROOM_TYPE_2}, in one sentence: {DIFFERENCE}. {ROOM_TYPE_1}: {SQM_1} m², {BED_1}, {VIEW_1}. {ROOM_TYPE_2}: {SQM_2} m², {BED_2}, {VIEW_2}. Which one suits you? {RECOMMENDATION}. DM us your dates and we'll pick the right room together.

    20 templates · 5 groupsMembers only

  • Message template12 min

    16 message and copy templates for hotels

    First reply to a rate question

    Hi {NAME}, thanks for reaching out about {DATES}. Our {ROOM_TYPE} is available for those dates: {NIGHTS} nights, {AMOUNT} total including taxes, breakfast {BREAKFAST_STATUS}. Let me know how many of you are coming and, if you're bringing kids, their ages, and I'll find the room that fits best.

    16 templates · 4 groupsMembers only

  • Checklist20 min

    A 36-point hotel marketing checklist

    • The booking engine lets guests pick dates in 3 taps on mobile.
    • The price shown is the total with taxes; no surprise fees at the last step.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Direct booking perk

    Primary text: When you book directly with us, {DIRECT_PERK}. We note your room preference the moment you book, and special requests go straight to the front desk. Prices are the total with taxes included. Headline: Book on the official site Description: With a flexible cancellation option

    20 templates · 5 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First message from an ad

    Hi {NAME}, this is {AGENT} from {HOTEL}. Thanks for messaging us from our ad. To send you the right room and rate right away, I just need three things: check-in and check-out dates, number of guests, and children's ages if any are coming.

    26 templates · 5 groupsMembers only

  • Script35 min

    Reels and TikTok scripts

    0–3sRoom types side by side (30s)

    Split screen, two room doors open at the same time · ‘{ROOM_TYPE_1} or {ROOM_TYPE_2}?’ · ‘Same floor, two rooms. What's the difference?’

    20 scripts · 5 groupsMembers only

  • Checklist18 min

    Campaign setup and launch

    • The Facebook Page and ad account are registered to the hotel's business, and the agency has separate, defined access.
    • Payment method, tax details, and the monthly spending limit in the ad account match the planned budget.

    48 items · 6 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    Brand search RSA

    Headlines (30 characters max): 1. {HOTEL} official site 2. Book direct with us 3. Total price, taxes included 4. Flexible cancellation option 5. Rates with breakfast included 6. Reservations team on WhatsApp 7. Tell us your room preference 8. Boutique hotel in {CITY} Descriptions (90 characters max): 1. Book on our official site. Prices include taxes, and no extra fees are added at checkout. 2. Flexible rate: free cancellation up to {CANCELLATION_WINDOW} before arrival. 3. Add special requests to your booking note and they go straight to our front desk team.

    21 templates · 5 groupsMembers only

  • Message template25 min

    Review and reputation replies

    Review praising breakfast

    Hi {NAME}, we read your comments about breakfast to our kitchen team, and chef {CHEF_NAME} pinned what you wrote about the {PRAISED_ITEM} on the team board. It comes from {PRODUCER_INFO}. Next time you visit, the seasonal {SEASONAL_ITEM} will be on the table too. {SIGNATURE}

    25 templates · 5 groupsMembers only

  • Script35 min

    Video ad scripts

    0–3sBooking direct: three differences (30s)

    A phone on the front desk, a key card beside it · ‘Same room, same dates’ · ‘Same room, same dates. Three things change when you book direct.’

    21 scripts · 5 groupsMembers only

  • Checklist18 min

    Content production and shoot day

    • The shoot day was picked against the occupancy calendar, and the rooms and common areas being filmed have no guests that day.
    • The list of content to film (room types, breakfast, the area, the team) is written out with channel and length.

    48 items · 6 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Does the price change at checkout? On our screen it's the same total from start to finish.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    Homepage hero

    Headline: A {ROOM_COUNT}-room {HOTEL_TYPE} in {NEIGHBORHOOD} Subheadline: {HIGHLIGHT_1}, {HIGHLIGHT_2}, and {HIGHLIGHT_3}. Our prices are totals with taxes included, with no extra fees at checkout. Primary button: Choose your dates Secondary button: Ask on WhatsApp Trust line: {TOURISM_LICENSE} · {REVIEW_SCORE} guest score · Flexible cancellation option

    21 templates · 5 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Newsletter welcome

    Subject: Your first email from {HOTEL}: what to expect Hi {NAME}, Thanks for joining our list. We'll send you at most two emails a month: season opening dates, quiet-period rates, and routes our team has recently found in the area. Here's the first tip right away: {AREA_TIP}. Reply to this email to tell us what you'd like to hear about. To unsubscribe: {UNSUBSCRIBE_LINK} {SIGNATURE}

    22 templates · 5 groupsMembers only

  • Script35 min

    Story sequences

    Frame 1Rooms open this weekend (5 frames)

    The weekend availability calendar on the front desk screen, prices hidden · ‘{AVAILABLE_ROOMS} rooms open this weekend. As of {TIME}’

    20 scripts · 5 groupsMembers only

  • Checklist20 min

    Profile, website, and Business Profile audit

    • The profile is verified, and the primary category is ‘Hotel’ or the actual property type (boutique hotel, guesthouse, resort).
    • Name, address, and phone match the website and OTA listings character for character, and 24-hour reception is listed as such.

    48 items · 6 groupsMembers only

  • Hook bank11 min

    Myth and curiosity hooks

    ‘Prices always drop at the last minute’? Not on our calendar.

    50 hooks · 5 groupsMembers only

  • Copy template20 min

    Profile and business listing copy

    Boutique city hotel

    A {ROOM_COUNT}-room boutique hotel in {NEIGHBORHOOD} {LANDMARK} is a {WALK_TIME}-min walk Breakfast {BREAKFAST_HOURS}, from local producers Bookings and questions: WhatsApp link below

    22 templates · 5 groupsMembers only

  • Script35 min

    Sales call and phone scripts

    Booking call: the first 2 minutes

    Opening (0–10s) · ‘{HOTEL}, this is {NAME}. How can I help?’ · Write down the name and phone number.

    20 scripts · 5 groupsMembers only

  • Checklist18 min

    Lead follow-up and sales process

    • WhatsApp, Instagram DMs, email, and phone are collected in one place, and no channel lives on a separate phone.
    • The first-reply target during business hours is written down, for example 5 minutes, with an after-hours greeting and a next-morning time set.

    48 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.