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1,000+ hooks, templates, scripts and checklist items for every industry

Written separately for each of the 32 industries: Reels hooks, ad and WhatsApp templates, video and phone scripts, pre-launch checklists. 1,072 items with 36,290 lines ready to copy.

The first part of every item is free to read; the full item comes with membership.

What's in the library

36,290hooks, templates, scripts and checklist items

  • Hooks15,980
  • Templates6,246
  • Scripts2,854
  • Checklist items11,210

The bar shows each type's share of the total.

All items

31 itemsshowing 1–24

Automotive

1,087entries in total

Industry page45 prompts37 files

items
31
hooks
495
templates
175
scripts
81
checklist items
336
  • Checklist10 min

    A 35-point automotive marketing checklist

    • Google Business Profile category, hours, services, and location are correct.
    • Business name, address, and phone are written the same everywhere.

    35 items · 5 groupsMembers only

  • Copy template12 min

    15 copy and message templates for automotive

    Inventory car post

    {VEHICLE} | {MILEAGE} km | {FUEL_TRANSMISSION} Good fit for: {GOOD_FIT_FOR} Inspection summary: {INSPECTION_SUMMARY} Highlights: {FEATURES} We'll send the full report on WhatsApp. For a test drive, we're at the showroom {DAYS}, {HOURS}. {DEALERSHIP} · {ADDRESS}

    15 templates · 5 groupsMembers only

  • Message template25 min

    WhatsApp and DM replies

    First reply to a listing inquiry

    Hi {NAME}, this is {REP} from {DEALERSHIP}. Thanks for writing about the {VEHICLE}. Here's the car's inspection report and its latest photos: {REPORT_LINK} Two quick questions so I can give you better information: will you mostly drive in the city or on the highway? And do you have a car you're thinking of trading in?

    20 templates · 5 groupsMembers only

  • Checklist20 min

    Campaign setup and launch

    • The ad account sits in the business's own Business Manager; the agency or freelancer connects only through partner access.
    • The account has at least two admins, both with two-factor authentication on.

    50 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    A 1.85 m passenger just sat in the back. Where did their knees end up?

    50 hooks · 5 groupsMembers only

  • Copy template20 min

    Caption templates

    Explaining an inspection term

    What does “{TERM}” mean on an inspection report? In short: {PLAIN_EXPLANATION} What it tells you about the car: {WHAT_IT_SHOWS} What it doesn't: {WHAT_IT_DOESNT_SHOW} If another line on a report has you stuck, put it in the comments and we'll cover it next. {DEALERSHIP}

    20 templates · 5 groupsMembers only

  • Message template20 min

    Review and reputation replies

    After a car purchase

    {NAME}, enjoy your new car, and safe travels. We passed what you said about {DETAIL} on to {TEAM_MEMBER}. If you'd like a reminder when your first service is due, just message us.

    20 templates · 5 groupsMembers only

  • Script30 min

    Reels and TikTok scripts

    0–3sWho it's not for (30s)

    Front three-quarter view, advisor beside the car · “This car isn't for everyone” · “Let me start by telling you who we wouldn't recommend this car to.”

    18 scripts · 6 groupsMembers only

  • Checklist16 min

    Content production and shoot day

    • Every video has a written hook, a single call to action, and the car or work order it will use.
    • The mechanic or advisor on camera knows the call time and has read their three key lines ahead of time.

    50 items · 6 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    What's inside the listed price? Inspection, prep service, and transfer help.

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Meta ad copy

    Flaws first

    Primary text: We put this car's flaws in the first line of the listing: {FLAWS}. The rest is in the report: {INSPECTION_SUMMARY}. {VEHICLE}, {MILEAGE} km, {PRICE} including taxes. Headline: Flaws first, features second Description: Full report on WhatsApp

    20 templates · 5 groupsMembers only

  • Message template25 min

    Email and SMS templates

    Newsletter welcome email

    Subject: You're signed up: once a month, only what's useful Hi {NAME}, Thanks for subscribing to the {BUSINESS} newsletter. We'll send one email a month: seasonal maintenance reminders, our mechanics' answers to common questions, and report summaries for cars joining our stock. The first one covers five checks you can do yourself before winter: {GUIDE_LINK} If you don't want these emails, you can unsubscribe with one click from the link at the bottom of any email. {SIGNATURE}

    20 templates · 5 groupsMembers only

  • Script35 min

    Video ad scripts

    0–3s15s · Explainer: report first

    Front three-quarter view at eye level, plate covered · “{VEHICLE} · {MILEAGE} km” · “We lead with this car's inspection report.”

    18 scripts · 6 groupsMembers only

  • Checklist18 min

    Profile, website, and Google Business Profile audit

    • The primary category matches the business's main line of work (used car dealer, auto repair shop); additional categories reflect real services.
    • The business name matches the sign; no keywords, neighborhoods, or promotions are tacked onto the end of it.

    50 items · 6 groupsMembers only

  • Hook bank10 min

    Myth and curiosity hooks

    Do you really need to idle the engine for minutes on a cold morning?

    50 hooks · 5 groupsMembers only

  • Copy template25 min

    Google Ads and search copy

    RSA: inspected used cars

    Ad group: inspected used cars Headline 1: Inspected Used Cars in Stock Headline 2: Report Comes With the Listing Headline 3: Choose Your Own Inspector Headline 4: Prices Include All Taxes Headline 5: Trade-In Valued by Inspection Headline 6: We Go With You to the Notary Headline 7: {CITY} Used Car Dealer Headline 8: Book Your Test Drive Description 1: Each car's independent inspection report is in the listing, repaints and all. Description 2: We'll take the car to an inspector you pick. WhatsApp us for the report and video. Description 3: Prices include taxes. We value your trade-in with an inspection, right in front of you.

    20 templates · 5 groupsMembers only

  • Script25 min

    Story sequences

    Frame 1New arrival: prep

    Car arriving at the lot, plate covered · “A new car came in this morning: {VEHICLE}”

    18 scripts · 6 groupsMembers only

  • Checklist18 min

    Lead follow-up and sales process

    • Every lead is logged in the CRM at first contact with its channel and campaign name; leads with an unknown source are counted weekly.
    • The record has separate fields for name, phone, the car or service asked about, trade-in, financing interest, and buying timeframe.

    50 items · 6 groupsMembers only

  • Copy template25 min

    Website and landing page sections

    Hero: dealership

    Headline: Inspection report up front, price including taxes Subheadline: {STOCK_COUNT} cars in stock in {CITY}. Every car's independent inspection report is in the listing, and we value trade-ins right in front of you. Button 1: See cars in stock Button 2: Get the report on WhatsApp Trust line: {DEALER_LICENSE_INFO} · {OPENING_HOURS}

    20 templates · 5 groupsMembers only

  • Script35 min

    Sales call, phone, and voice message scripts

    0:00–0:15Inbound call from a listing

    Opening · “{DEALERSHIP}, this is {REP}, how can I help?” When the caller names the car: “You're calling about the {VEHICLE}, let me pull it up. May I have your name?”

    18 scripts · 6 groupsMembers only

  • Checklist20 min

    Weekly and monthly performance review

    • The review slot is fixed (for example, Monday at 10:00 for 30 minutes), with the ad, sales, and service owners together.
    • The same date range (Monday through Sunday) is selected in the ad dashboard, CRM, listing sites, and phone records.

    51 items · 6 groupsMembers only

Members get every item in full

Every membership plan includes the full text of every template, every step of every script, and every line of every checklist.