Physiotherapy
Physiotherapy and rehabilitation centres.
The library for Physiotherapy
1,101hooks, templates, scripts and checklist items
- Hooks495
- Templates186
- Scripts83
- Checklist items337
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
Why does a physiotherapist watch you walk before anything else?
- Copy templateExercise video caption: {MOVE_NAME}: a {DURATION}-second break for long days at a desk.
- Script0-3s · {PHYSIOTHERAPIST} looks at the camera: 'If you work at a desk, save this one.' On screen: {MOVE_NAME}
- ChecklistThe center's license type, and which titles (physician, physiotherapist, instructor) can be used in marketing, are confirmed in writing.
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list45 opening hooks for physiotherapy centers
45 hooks · 5 groupsWhy does a physiotherapist watch you walk before anything else?
Reels and short-video openers
50 hooks · 5 groupsThe most common mistake in this move shows up in the first second.
Objection and hesitation hooks
50 hooks · 5 groups‘It's free at the state hospital.’ True. The difference is time, hours, and one physiotherapist.
Myths and curiosity hooks
50 hooks · 5 groupsThere's no single right posture. There's your next posture.
Process and behind-the-scenes hooks
50 hooks · 5 groupsThe single page on our coordinator's desk when the phone rings.
Seasonal, calendar, and local hooks
50 hooks · 5 groupsIf your New Year's goal is ‘run every day,’ watch this first.
Ad headlines and first lines
50 hooks · 5 groupsA first assessment takes about 45 minutes and starts with a conversation.
Carousel covers and post titles
50 hooks · 5 groups6 micro-breaks at your desk, hour by hour
Story, poll, and live openers
50 hooks · 5 groupsGood morning from the center. The treatment room is ready.
Message and email openers
50 hooks · 5 groupsHi {FIRST_NAME}, we got your form. Can I ask you two quick questions?
Copy templates6
Open Copy template items in the list16 ready-to-use copy templates for physiotherapy
16 templates · 5 groupsExercise video caption: {MOVE_NAME}: a {DURATION}-second break for long days at a desk.
Caption templates
22 templates · 5 groupsMistake-and-fix post: The left frame shows {MOVE_NAME} the way we see it most often. The right frame shows how our physiotherapist corrects it.
Meta ad copy
22 templates · 5 groupsFirst assessment flow: Primary text: The first ten minutes of an assessment are a conversation: what's getting harder day to day, your goal, and any doctor's report you have. Then we measure range of motion, strength, and balance. After {DURATION} minutes, you leave with a written plan and a home program.
Google Ads and search copy
21 templates · 5 groupsGeneral physio RSA: Headlines:
Website and landing page sections
21 templates · 5 groupsPost-op rehab page: Headline: Rehab after surgery, aligned with your surgeon's plan
Profile and business profile copy
21 templates · 6 groupsGeneral center bio: {CENTER} · {NEIGHBORHOOD}
Message templates3
Open Message template items in the listWhatsApp and DM replies
21 templates · 6 groupsFor yourself or family: Hi, thanks for your message. This is {NAME} from {CENTER}. So I can give you the right information, can I ask: are you writing for yourself or for a family member? Based on your answer, I'll share how the first assessment works and the times that suit you.
Review and reputation replies
21 templates · 5 groupsThanks for a specific point: Thank you for taking the time to write this. The {PRAISED_TOPIC} you mentioned matters to us, and we've shared your words with the team. If you ever have a question, you can always reach us through {CHANNEL}. {CENTER}
Email and SMS templates
21 templates · 6 groupsWelcome email after booking: Subject: Welcome to {CENTER}, {FIRST_NAME}
Scripts5
Open Script items in the list9 short video and call scripts for physiotherapy
9 scripts · 2 groups0-3s · {PHYSIOTHERAPIST} looks at the camera: 'If you work at a desk, save this one.' On screen: {MOVE_NAME}
Reels and TikTok scripts
18 scripts · 5 groups0–3s · One foot on the edge of an apartment stair, heel hanging off · ‘30 seconds on the stairs’ · ‘The stairs you climb every day can work your calves.’
Video ad scripts
20 scripts · 5 groups0–3s · The treatment room door opens on a table that's ready · ‘What happens at the first session?’ · ‘Come in knowing what your first session looks like.’
Story sequences
18 scripts · 5 groupsFrame 1 · Morning, the treatment room door opens a crack · ‘First-assessment day: behind the scenes’
Sales call, phone, and voice message scripts
18 scripts · 5 groups0–15s · Opening · ‘{CENTER}, this is {NAME}, how can I help?’ Once they say why they're calling: ‘Thanks for calling. Can I ask a few quick questions so I give you the right information?’
Checklists7
Open Checklist items in the listPhysiotherapy center marketing checklist
36 items · 6 groupsThe center's license type, and which titles (physician, physiotherapist, instructor) can be used in marketing, are confirmed in writing.
Campaign setup and launch
50 items · 6 groupsThe ad account’s payment method is the center’s company card; the billing name and tax details match the name on its license.
Content production and shoot day
51 items · 6 groupsThe videos to shoot are on a one-page list; each has a service line, audience, and call to action (CTA).
Profile, website, and Google profile audit
51 items · 6 groupsThe business name matches the sign and the license exactly, with no neighborhood or keyword added at the end.
Lead follow-up and sales process
51 items · 6 groupsA target for the first human reply to messages, forms, and calls during hours is written down (e.g., 15 minutes) and measured in the CRM.
Weekly and monthly performance review
49 items · 6 groupsLast week’s inquiries were entered in the sheet by channel (Instagram, Google, maps, referral, phone).
Regulations, platform policy, and data protection
49 items · 6 groupsThe Ministry of Health’s current rules on promoting health services were downloaded; the read date and the responsible person are written in the center’s file.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Policy-safe Meta copy for back and neck pain
ChatGPTAd copy
You are a copywriter who works with physiotherapy and rehabilitation centers. Write 6 Meta ads for {CENTER} promoting {SERVICE} in {CITY}. Audience…
- New
Meta campaign structure for a physio center
ClaudeMeta ads
You are a senior media planner who runs Meta ads for healthcare services. Build a Meta account structure for {CENTER} on a monthly budget of…
- New
Eight ad variations for group clinical Pilates
ChatGPTAd copy
You are a copywriter for boutique studios and physiotherapy centers. Write 8 short ads for {CENTER}'s group clinical Pilates classes. Details: - Class size…
- New
Three-step retargeting for exercise video viewers
ChatGPTMeta ads
You are a specialist who builds Meta retargeting flows for local healthcare businesses. Set up a 3-step flow for people who watched {CENTER}'s exercise videos…
- New
Post-op rehab ads written for adult children
ClaudeAd copy
You are a copywriter who writes for elder care and rehabilitation. Write 5 ads for adults aged 35 to 55 who are looking into physiotherapy for a parent after…
- New
Diagnose and fix a rejected physio ad
GeminiMeta ads
You are a healthcare advertising consultant who knows Meta's ad policies well. The physiotherapy ad below was rejected or had its delivery restricted. Find out…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 9 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 11 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions patients ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 14 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 10 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 17 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to appointment confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 40 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 40 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 9 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 46 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 46 KBpdf Ad and content compliance checklist
Checklists
9 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 20 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Everything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.