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ChecklistAdvertising

A 36-point marketing checklist for salons

Profile, booking and messaging, content, ads, permissions and rules, and monthly review. Use it when you start with a new salon and at the end of every month.

36 items6 groups15 minOctober 15, 2026

  • checklist
  • salon marketing
  • bookings
  • compliance

Preview

3 items open, 36 items in total. Members see the rest.

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This list is written for the agency, freelancer, or owner running marketing for a hair salon, barbershop, nail studio, or beauty salon. The regulatory items are a general frame; if you're unsure about promotions or permissions, check the current regulations.

Profile and visibility

6 items
  • The Google Business Profile has the right primary category, regular hours, and holiday hours.
  • The Google profile's services list matches the menu exactly.
  • The profile has real salon and work photos added in the last 30 days.

3 items more in this group for members.

33 items more for members

This item has 36 items in total. With a membership you see all of it and copy any line in one click.

  1. Booking and messaging6 items
  2. Content and filming6 items
  3. Ads6 items
  4. Permissions and regulations6 items
  5. Monthly review6 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Hair and beauty salons page

  • Message template20 min

    15 ready-to-use copy and message templates for salons

    Transformation post

    The request: {CLIENT_REQUEST}. The plan was made together with {STYLIST} at the consultation. Service: {SERVICE} Time: {DURATION} At-home care: {CARE_TIP} Every head of hair has its own history, so results vary from person to person. Let's talk about what's possible for yours at a consultation: {BOOKING_LINK} (Thanks to {CLIENT_NAME} for letting us share.)

    15 templates · 5 groupsMembers only

  • Copy template25 min

    Caption templates

    Colored-hair wash order

    A wash order for your colored hair: {STEP_1}, {STEP_2}, {STEP_3}. Why this order: {REASON}. Every head of hair has a different history, so your stylist {STYLIST} tailors it to yours at the appointment. Save this and check it at your next wash. Questions? Leave them in the comments. {SALON} · {NEIGHBORHOOD}

    24 templates · 5 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    At a balayage appointment my first question isn't about color: what was last put on your hair?

    50 hooks · 5 groupsMembers only

  • Hook bank10 min

    Objection and hesitation hooks

    Balayage pricing depends less on length than on three things we check at the first consultation.

    50 hooks · 5 groupsMembers only