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Medical tourism: Campaign setup and launch

54 items to check before an international-patient campaign goes live: ownership, country- and language-level audiences, tracking, creative, multilingual landing pages, and the first 72 hours.

54 items6 groups22 minOctober 15, 2026

  • campaign
  • launch
  • multilingual
  • medical tourism

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3 items open, 54 items in total. Members see the rest.

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A medical tourism campaign runs across several countries, languages, and time zones at once, so one mistake shows up in three markets together. Go through this list one item at a time before a new country or language campaign goes live. If an item isn't done, the campaign stays in draft.

Accounts, authorization, and ownership

8 items
  • The Business Manager and ad accounts are registered to the organization's own legal entity and aren't run through an agency's account.
  • The beneficiary and payer details required for ads shown in the EU were entered in Meta and match the invoice name exactly.
  • The authorization certificate's number, scope, and validity date were added to the ad account file, and its expiry date is on the calendar.

5 items more in this group for members.

51 items more for members

This item has 54 items in total. With a membership you see all of it and copy any line in one click.

  1. Countries, languages, and audiences9 items
  2. Tracking and CRM events9 items
  3. Creative and copy9 items
  4. Landing page and reply flow9 items
  5. Budget, delivery hours, and the first 72 hours10 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Medical tourism page

  • Hook bank10 min

    45 hooks for medical tourism

    How do you check that a clinic is authorized to treat international patients?

    45 hooks · 5 groupsMembers only

  • Message template15 min

    14 message and copy templates for medical tourism

    Reply to a first message received out of hours

    Hi {FIRST_NAME}, thanks for reaching out. I'm {COORDINATOR}, a patient coordinator at {ORGANIZATION}. Your message came in outside our hours; I'm available between {AVAILABLE_HOURS} your time. To get your plan started, two quick questions: which treatment are you considering, and what dates would work for you?

    14 templates · 6 groupsMembers only

  • Script20 min

    8 video and call scripts for medical tourism

    0-3s1. Airport to hotel in 30 seconds

    Arrivals gate, a welcome sign with a name. On-screen text: "From the moment you land to your hotel."

    8 scripts · 3 groupsMembers only

  • Copy template25 min

    Post caption templates

    Verifying a certificate

    You can check whether an organization is authorized to treat international patients in three steps. 1. Ask for the certificate's number and scope; don't rely on a logo or a framed sheet of paper. 2. Read which organization name and which services the certificate covers. 3. Confirm its validity through the Ministry of Health's official sources. {ORGANIZATION} publishes its certificate details at {LINK}, and we can email you the document too. If a question comes to mind, write it in the comments and we'll answer in writing.

    24 templates · 5 groupsMembers only

  • Checklist15 min

    Medical tourism marketing and operations checklist

    • The organization's international health tourism authorization certificate is current and shown on the site in a verifiable way.
    • For facilitators, partner clinics' credentials are on file and current.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    This plastic folder holds one patient's entire paper trail. We open it, document by document.

    50 hooks · 5 groupsMembers only