ChecklistAdvertising
Real estate: Campaign setup and launch
46 checks covering accounts, tracking, the housing category, creative, budget, and the first 72 hours. Run through them before a listing or listing-acquisition campaign goes live.
46 items6 groups18 minOctober 15, 2026
- campaign
- setup
- tracking
- real estate
Work through this list in order before a Meta or Google campaign for a new listing or development goes live. If you can't check an item off, hold the campaign; budget spent on bad tracking or wrong listing details doesn't come back.
Accounts and access
- The Meta business portfolio is verified, and the payment method on the ad account is set up under the agency's legal name.
- The ad account has at least two admins and isn't tied to a single personal profile.
- The Facebook page, Instagram account, and WhatsApp Business number are connected to the same business portfolio.
5 items more in this group for members.
43 items more for members
This item has 46 items in total. With a membership you see all of it and copy any line in one click.
- 02Tracking: pixel, Conversions API, GA48 items
- 03Housing category and audiences7 items
- 04Ad copy and visuals8 items
- 05Budget, campaign structure, and launch8 items
- 06The first 72 hours after launch7 items
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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