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ChecklistAdvertising

Personal brands: Campaign setup and launch

48 checks before launching guide, live session, waitlist, and intro-call campaigns: access, measurement and email setup, audience and consent, creative, signup flow, and budget.

48 items6 groups20 minOctober 15, 2026

  • checklist
  • campaign
  • meta ads
  • email
  • consent

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3 items open, 48 items in total. Members see the rest.

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The list an expert, or the agency working on their behalf, goes through before launching a campaign. Every item can be answered yes or no; don't launch with a no until it's fixed or someone owns the fix.

Account, access, and agency permissions

8 items
  • The ad account is connected to the expert's own Business Manager, not a personal profile; the agency is added as a partner.
  • The Business Manager has at least two full admins, one of them the expert.
  • Two-factor authentication is on for both the expert and the agency; passwords aren't shared, access is granted by role.

5 items more in this group for members.

45 items more for members

This item has 48 items in total. With a membership you see all of it and copy any line in one click.

  1. Measurement and email infrastructure8 items
  2. Audiences, consent, and data8 items
  3. Creative and copy8 items
  4. Landing page and signup flow8 items
  5. Budget, calendar, and the first 72 hours8 items
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Personal brands and creators page