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Tours and travel agencies: Email and SMS templates

26 ready email and SMS templates for booking confirmation, nurture, pre-departure reminders, after the tour, and re-engagement. Service and promotional messages kept separate.

26 templates5 groups30 minOctober 15, 2026

  • email
  • sms
  • templates
  • tours

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1 template open, 26 templates in total. Members see the rest.

Email and SMS templates from booking confirmation through the post-tour follow-up, and from re-engagement to referrals. For every message with promotion in it, make sure commercial message consent is registered in IYS; send service messages like booking confirmation, payment, and departure info separately from promotion.

Welcome and booking confirmation

5 templates

Welcome to the newsletter

Subject: Welcome, {NAME} Hi {NAME}, Thanks for signing up for the {AGENCY} newsletter. We'll send at most {FREQUENCY} emails a month: new routes, the departure calendar, and visa reminders. No sales pressure; every email links to the pre-contract information form and the full itinerary. You can leave the list at any time: {UNSUBSCRIBE_LINK}. Our license number is {LICENSE_NO}. {SIGNATURE}

4 templates more in this group for members.

25 templates more for members

This item has 26 templates in total. With a membership you see all of it and copy any line in one click.

  1. Nurture emails5 templates
  2. Pre-departure reminders6 templates
  3. After the tour5 templates
  4. Re-engagement and referrals5 templates

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Tours and travel agencies page
  • Checklist20 min

    A 36-point checklist for travel agencies

    • The day-by-day itinerary includes driving and walking times.
    • Included and excluded services are listed side by side on the page.

    36 items · 6 groupsMembers only

  • Copy template25 min

    Caption templates

    What's included and what isn't

    What does the {TOUR_NAME} price include, and what doesn't it? Included: {TRANSPORT}, {NIGHTS} nights in a {HOTEL_CLASS} hotel, {MEALS}, and guiding. Not included: {EXCLUSION_1}, {EXCLUSION_2}, and personal expenses. The per-person price, with all mandatory fees, is {PRICE}. DM us ‘itinerary’ for the day-by-day program and the pre-contract information form.

    22 templates · 5 groupsMembers only

  • Message template12 min

    16 message and copy templates for travel agencies

    First reply to a price question

    Hi {NAME}, {TOUR_NAME} is {PRICE} per person, including transport, {NIGHTS} nights' accommodation, and {INCLUDED_SUMMARY}. {KEY_EXCLUSION} isn't included. Tell me which departure date you're looking at and how many of you are coming, and I'll check availability right away.

    15 templates · 4 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    5:30 a.m., the coach door opens and the first suitcase goes into the hold.

    50 hooks · 5 groupsMembers only