Message templateSales
Cosmetics and personal care: Email and SMS templates
20 emails and SMS messages for welcome, patch tests, label and ingredient education, replenishment, defective-product swaps, reaction reports, win-backs, and referrals.
20 templates5 groups22 minOctober 15, 2026
- sms
- message templates
- beauty
These templates are written for your opted-in email and SMS lists: welcome, nurture, reminders, after delivery, win-back, and referral. Before connecting them to automation, fill the term, offer, and condition fields in each template with the current information from your site, and don't add promotional lines to transactional messages.
Welcome and first order
Welcome: the routine profile
Subject: {FIRST_NAME}, tell us your routine once and we'll remember Hi {FIRST_NAME}, Welcome to the {BRAND} list. The question we get most is ‘which product should I start with?’, so we'd like to get to know you a little first. Reply to this email with three answers: how many products are in your routine now, which texture do you like, and do you want scent? We'll pick future suggestions to match. We use this only for product suggestions, and you don't need to write anything about your health. Your welcome offer, {WELCOME_OFFER}, is valid until {EXPIRY_DATE}. {SIGN_OFF}
3 templates more in this group for members.
19 templates more for members
This item has 20 templates in total. With a membership you see all of it and copy any line in one click.
- 02Nurture: labels, ingredients, and routine4 templates
- 03Reminders4 templates
- 04After delivery and swaps4 templates
- 05Win-back and referral4 templates
Already have an account? Log in
The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- Consulting and B2B services
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
More for Cosmetics and personal care
Cosmetics and personal care page50 hooks for beauty brands
Watch this cream come out of the pump in slow motion.
50 hooks · 5 groupsMembers only
14 copy and message templates for beauty brands
Product page summary{PRODUCT_NAME}, {SIZE}. A {PRODUCT_TYPE} used at the {ROUTINE_STEP} step. Texture: {TEXTURE} Scent: {SCENT} Recommended skin type: {SKIN_TYPE} How to use: {DIRECTIONS} Period after opening: {PAO}
14 templates · 4 groupsMembers only
9 short video scripts for beauty brands
0–2sPump and texture (15s)Macro shot of the pump. On screen: "Take a close look at this texture"
9 scripts · 4 groupsMembers only
Beauty brand marketing checklist
- Each product's notification record with TITCK (Turkey's cosmetics regulator) and the responsible person's details are on file.
- The existence of product safety reports has been confirmed with the manufacturer.
36 items · 6 groupsMembers only
Reels and short-video openers
One pump, one spoon, one precision scale: how much actually comes out?
50 hooks · 5 groupsMembers only
Objection and hesitation hooks
Hard to buy without knowing if it'll suit your skin, so here's the patch test, step by step.
50 hooks · 5 groupsMembers only