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Gyms and personal training: Email and SMS templates

23 email and SMS templates for welcome, nurture, reminders, re-engagement, after-service, and referrals, including a first-30-days plan, a renewal notice, and an exit survey.

23 templates6 groups24 minOctober 15, 2026

  • email
  • sms
  • member communication
  • gyms

Preview

1 template open, 23 templates in total. Members see the rest.

Email and SMS for every stage of membership: welcome, nurture for leads who haven't joined, reminders, re-engagement, after-service, and bring-a-friend. Keep one topic per email and one piece of information per text; messages with an offer or invitation end with an opt-out.

Welcome

4 templates

First-30-days plan email

Subject: Your first 30 days, week by week Hi {FIRST_NAME}, Thanks for joining. Here's our plan for your first month: Week 1: An intro workout with {TRAINER} and a goal of coming in two days a week. Week 2: Try your first group class; we suggest {SUGGESTED_CLASS}. Week 3: Review the weights in your program with {TRAINER}. Week 4: A 15-minute check-in to talk about what's working and what should change. If you miss a week, we'll message you. It's a reminder, not pressure. {SIGNATURE}

3 templates more in this group for members.

22 templates more for members

This item has 23 templates in total. With a membership you see all of it and copy any line in one click.

  1. Nurture for leads who haven't joined4 templates
  2. Reminders4 templates
  3. Re-engagement4 templates
  4. After the service4 templates
  5. Referrals and bring-a-friend3 templates

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Gyms and personal training page
  • Hook bank12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Script18 min

    9 short video and call scripts for gyms

    0-3s1. Trial class ad (30s)

    Shot from behind someone walking in the door. On screen: "Here's what day one looks like."

    9 scripts · 2 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for gyms

    • The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.
    • Opening hours, including holiday hours, are current on the profile.

    36 items · 6 groupsMembers only

  • Copy template22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Message template15 min

    15 ready-to-use copy and message templates for gyms

    Meta ad: beginners

    Don't know the machines? That's fine. On your first day at {GYM}, {TRAINER} meets you, shows you around, and starts you with an easy 20-minute workout. We're in {NEIGHBORHOOD}, open {HOURS}. Message us to book a trial class: {CTA}

    15 templates · 3 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The problem with this deadlift isn't your arms. It's the moment the bar leaves the floor.

    50 hooks · 5 groupsMembers only