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Gyms and personal training

Gyms, studios and personal trainers.

The library for Gyms and personal training

1,139hooks, templates, scripts and checklist items

  • Hooks494
  • Templates191
  • Scripts95
  • Checklist items359
45prompts written for this industry31items: hook banks, templates, scripts, checklists37editable files

Counts come straight from the library's records and update as new content is added.

Lines from this industry's items

Content by type

31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.

Hook banks10

Open Hook bank items in the list

Copy templates5

Open Copy template items in the list

  • Caption templates

    21 templates · 5 groups

    Form tip: Three things to watch on {MOVEMENT}:

  • Meta ad copy

    21 templates · 5 groups

    The first 45 minutes: Primary text: Your trial class takes 45 minutes, and every minute is planned: a 10-minute chat, a 15-minute tour, a 20-minute easy workout. You don't need to know the machines; {TRAINER} will meet you. We're in {NEIGHBORHOOD}, open {HOURS}.

  • Google Ads and search copy

    21 templates · 4 groups

    RSA: neighborhood gym: Headlines:

  • Website and landing page sections

    21 templates · 5 groups

    Hero: neighborhood gym: Eyebrow: {NEIGHBORHOOD} · Open {HOURS}

  • Profile and business listing copy

    22 templates · 6 groups

    Bio: neighborhood gym for beginners: {NEIGHBORHOOD} · {WALK_TIME} min from the subway

Message templates4

Open Message template items in the list

  • 15 ready-to-use copy and message templates for gyms

    15 templates · 3 groups

    Meta ad: beginners: Don't know the machines? That's fine.

  • WhatsApp and DM replies

    23 templates · 5 groups

    First message from an ad: Hi {FIRST_NAME}, this is {ADVISOR} from {GYM}. Thanks for reaching out. Two quick questions so I can give you the right info: Which days and times could you come in? And are you more interested in group classes, personal training, or training on your own? Based on your answer, I'll send the schedule and the membership that fits.

  • Review and reputation replies

    24 templates · 5 groups

    Review praising a trainer: Hi {FIRST_NAME}, we shared your review with {TRAINER}; reading that {REVIEW_DETAIL} made the whole team's day. See you at your next program check-in. {SIGNATURE}

  • Email and SMS templates

    23 templates · 6 groups

    First-30-days plan email: Subject: Your first 30 days, week by week

Scripts5

Open Script items in the list

  • 9 short video and call scripts for gyms

    9 scripts · 2 groups

    0-3s · Shot from behind someone walking in the door. On screen: "Here's what day one looks like."

  • Reels and TikTok scripts

    19 scripts · 5 groups

    0–3s · Chest-height POV, the gym door opening · My first day at the gym, I'm holding the camera · Room sound, door chime

  • Video ad scripts

    20 scripts · 4 groups

    0–3s · One shot following someone in through the door · A trial class is 45 minutes. Here's how they're spent · ‘What happens at a trial class, in 15 seconds.’

  • Story sequences

    22 scripts · 6 groups

    Frame 1 · Gym door, daylight · What happens at a trial class? Seven frames to show you

  • Sales call and voice message scripts

    25 scripts · 6 groups

    0–15s · ‘Hi {FIRST_NAME}, this is {ADVISOR} from {GYM}. You filled out the form for a trial class today. Do you have two minutes?’ · If it's a bad time, ask ‘What time should I call back?’ and call then

Checklists7

Open Checklist items in the list

  • A 36-point marketing checklist for gyms

    36 items · 6 groups

    The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.

  • Campaign setup and launch

    53 items · 6 groups

    The ad account is registered under the gym's business name, the payment method is verified, and no more than two people hold the admin role.

  • Content production and shoot day

    53 items · 6 groups

    Each of the 6 to 10 videos has a topic, hook, call to action, and goal (new members, education, or trust) on one page.

  • Profile, website, and Google profile audit

    54 items · 6 groups

    The profile is verified, at least two people are managers, and anyone who left the team no longer has access.

  • Lead follow-up and sales process

    53 items · 6 groups

    Requests from forms, WhatsApp, DMs, phone, and the front desk land in one place (CRM or shared sheet) with the source field filled in.

  • Weekly and monthly performance review

    53 items · 6 groups

    The weekly review happens on the same day and time every week, 30 minutes at most, as a recurring calendar event.

  • Compliance and data protection

    57 items · 6 groups

    Ads, posts, and the site promise no weight, body measurement, body fat, or timeline results like ‘in X days’; the last 90 days were scanned.

Prompts written for this industry

The first 6 of 45 prompts. Fill in the variables for your business and run them.

See all 45 prompts

  • Meta ads for a neighborhood gym from three angles

    ChatGPTMeta ads

    New

    You are a copywriter who writes ads for local gyms. Write 3 separate Meta ads for {GYM}, aimed at {AUDIENCE} who live or work in {NEIGHBORHOOD}. Each ad takes…

    metaFull text for members

  • Trial class ads: five lines that ease first-day nerves

    ClaudeAd copy

    New

    You are an ad strategist who helps gyms win new members. Write 5 ads for {TRIAL_OFFER}, aimed at people who have never been to a gym or have taken a long…

    trial classFull text for members

  • January rush: campaign structure and ad copy

    ChatGPTMeta ads

    New

    You are a media planner who builds Meta campaigns for gym chains. Put together a post-New Year campaign plan for {GYM}. Details: - Location address and…

    januaryFull text for members

  • Lead form ads: qualifying questions and thank-you screen

    GeminiMeta ads

    New

    You are a performance marketer who fixes lead quality for gyms. {GYM} gets plenty of leads from Meta instant forms, but most of the people they call never show…

    lead formsFull text for members

  • Six personal training ads that promise no results

    ClaudeAd copy

    New

    You are a copywriter who writes ads for personal trainers. Write 6 short ads for {TRAINER}'s {PT_PACKAGE}. Trainer details: {CERTIFICATIONS}, {YEARS} years of…

    personal trainingFull text for members

  • Retargeting trial guests who didn't sign up

    ChatGPTMeta ads

    New

    You are an advertiser who builds retargeting for gyms. Write 4 ads to run for 14 days to people who came to a trial class at {GYM} but didn't join. Details…

    retargetingFull text for members

Editable files

37 files, each in Turkish and English, grouped by what you use them for.

Open in the resource library

Planning

5
  • xlsx

    Competitor analysis grid

    Planning

    An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.

    2 sheets · 11 columns · 16 rows
    Excel · 9 KB

  • xlsx

    Campaign and offer planner

    Planning

    6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.

    1 sheets · 13 columns · 21 rows
    Excel · 8 KB

  • docx

    Client onboarding questionnaire

    Planning

    12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.

    6 sections · 3 tables
    Word · 40 KB

  • docx

    Crisis communication plan

    Planning

    The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.

    10 sections · 2 tables
    Word · 39 KB

  • docx

    Audience persona sheets

    Planning

    A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.

    20 sections · 4 tables
    Word · 39 KB

Advertising

7
  • xlsx

    Meta ads budget and pacing planner

    Advertising

    Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.

    2 sheets · 11 columns · 17 rows
    Excel · 10 KB

  • xlsx

    Google Ads keyword plan

    Advertising

    30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.

    3 sheets · 11 columns · 36 rows
    Excel · 12 KB

  • xlsx

    UTM link builder

    Advertising

    Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.

    1 sheets · 8 columns · 49 rows
    Excel · 10 KB

  • xlsx

    Campaign naming convention

    Advertising

    A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.

    2 sheets · 8 columns · 36 rows
    Excel · 11 KB

  • xlsx

    A/B test log

    Advertising

    Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.

    1 sheets · 14 columns · 31 rows
    Excel · 10 KB

  • xlsx

    Ad creative matrix

    Advertising

    10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.

    2 sheets · 8 columns · 17 rows
    Excel · 10 KB

  • docx

    Landing page copy template

    Advertising

    Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions customers ask most.

    14 sections · 1 tables
    Word · 40 KB

Content

9
  • xlsx

    12-month content calendar

    Content

    A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.

    3 sheets · 11 columns · 54 rows
    Excel · 15 KB

  • xlsx

    Weekly posting planner

    Content

    A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.

    2 sheets · 11 columns · 34 rows
    Excel · 10 KB

  • xlsx

    Content idea bank

    Content

    52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.

    1 sheets · 9 columns · 57 rows
    Excel · 10 KB

  • xlsx

    FAQ-to-content planner

    Content

    Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.

    1 sheets · 7 columns · 15 rows
    Excel · 8 KB

  • xlsx

    Production day shot list

    Content

    15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.

    1 sheets · 9 columns · 25 rows
    Excel · 8 KB

  • docx

    Creative brief template

    Content

    A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.

    9 sections · 4 tables
    Word · 40 KB

  • docx

    Short-video script pack

    Content

    10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.

    10 sections · 10 tables
    Word · 41 KB

  • docx

    Brand voice guide

    Content

    Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.

    7 sections · 3 tables
    Word · 40 KB

  • docx

    Customer FAQ document

    Content

    10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.

    20 sections · 0 tables
    Word · 39 KB

Sales

8
  • xlsx

    Lead tracker (mini CRM)

    Sales

    Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.

    2 sheets · 18 columns · 206 rows
    Excel · 18 KB

  • xlsx

    Review and reputation log

    Sales

    A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.

    3 sheets · 10 columns · 125 rows
    Excel · 15 KB

  • xlsx

    Sales pipeline tracker

    Sales

    A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.

    2 sheets · 10 columns · 156 rows
    Excel · 16 KB

  • xlsx

    Objection tracker

    Sales

    The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.

    2 sheets · 7 columns · 13 rows
    Excel · 14 KB

  • docx

    Marketing services proposal template

    Sales

    An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.

    7 sections · 3 tables
    Word · 39 KB

  • docx

    WhatsApp and DM reply scripts

    Sales

    Ready-to-send messages from the first greeting to appointment confirmation, including your sector's qualifying questions and objection replies.

    15 sections · 1 tables
    Word · 40 KB

  • docx

    Objection handling guide

    Sales

    Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.

    10 sections · 9 tables
    Word · 39 KB

  • docx

    Five-email nurture sequence

    Sales

    Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.

    6 sections · 1 tables
    Word · 39 KB

Reporting

2
  • xlsx

    Monthly KPI dashboard

    Reporting

    8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.

    2 sheets · 9 columns · 14 rows
    Excel · 9 KB

  • docx

    Monthly client report template

    Reporting

    A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.

    7 sections · 2 tables
    Word · 39 KB

Checklists

6
  • pdf

    Campaign launch checklist

    Checklists

    Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.

    2 pages · 26 items
    PDF · 46 KB

  • pdf

    Ad account health checklist

    Checklists

    A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.

    2 pages · 22 items
    PDF · 46 KB

  • pdf

    Content production checklist

    Checklists

    Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.

    2 pages · 28 items
    PDF · 46 KB

  • pdf

    Ad and content compliance checklist

    Checklists

    10 sector-specific rules plus platform policy and data protection checks to run before every post.

    2 pages · 21 items
    PDF · 46 KB

  • pdf

    Monthly marketing audit

    Checklists

    An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.

    2 pages · 21 items
    PDF · 45 KB

  • pdf

    Social profile optimization checklist

    Checklists

    A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.

    2 pages · 18 items
    PDF · 45 KB

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