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Gyms and personal training: Ad headlines and first lines

Meta primary-text first lines, retargeting lines, Meta headlines under 40 characters, and Google Ads headlines under 30 characters: 50 lines in all.

50 hooks5 groups14 minOctober 15, 2026

  • ads
  • headlines
  • meta
  • google ads

Preview

3 hooks open, 50 hooks in total. Members see the rest.

Fifty lines for the first line of Meta ads (the part people see before ‘See more’), Meta headlines, and Google Ads headlines. Check the length limits in the mobile ad preview before you publish.

Meta first lines: beginners and trial classes

10 hooks
  1. You can come in without knowing the machines. Here's what you'll do on day one, and with whom.
  2. Your trial class takes 45 minutes: a 10-minute chat, a 15-minute tour, a 20-minute workout.
  3. Never having set foot in a gym isn't a problem. On day one, a trainer meets you at the door.

7 hooks more in this group for members.

47 hooks more for members

This item has 50 hooks in total. With a membership you see all of it and copy any line in one click.

  1. Meta first lines: PT, classes, and dedicated spaces10 hooks
  2. Retargeting first lines10 hooks
  3. Meta headlines (under 40 characters)10 hooks
  4. Google Ads headlines (under 30 characters)10 hooks

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Gyms and personal training page
  • Message template15 min

    15 ready-to-use copy and message templates for gyms

    Meta ad: beginners

    Don't know the machines? That's fine. On your first day at {GYM}, {TRAINER} meets you, shows you around, and starts you with an easy 20-minute workout. We're in {NEIGHBORHOOD}, open {HOURS}. Message us to book a trial class: {CTA}

    15 templates · 3 groupsMembers only

  • Script18 min

    9 short video and call scripts for gyms

    0-3s1. Trial class ad (30s)

    Shot from behind someone walking in the door. On screen: "Here's what day one looks like."

    9 scripts · 2 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for gyms

    • The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.
    • Opening hours, including holiday hours, are current on the profile.

    36 items · 6 groupsMembers only

  • Copy template22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Hook bank12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The problem with this deadlift isn't your arms. It's the moment the bar leaves the floor.

    50 hooks · 5 groupsMembers only