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15 ready-to-use copy and message templates for gyms

Ad copy and captions, WhatsApp and DM replies, review replies, and member emails. Fill in the variables and copy.

15 templates3 groups15 minOctober 15, 2026

  • templates
  • whatsapp
  • ad copy

Preview

1 template open, 15 templates in total. Members see the rest.

These templates cover the messages gyms and studios write most often. Fill in the fields in curly braces and trim the sentences to match how you talk. Only include prices if your policy is to share them, and if you advertise a discount, the original price must have actually been charged.

Ads and captions

5 templates

Meta ad: beginners

Don't know the machines? That's fine. On your first day at {GYM}, {TRAINER} meets you, shows you around, and starts you with an easy 20-minute workout. We're in {NEIGHBORHOOD}, open {HOURS}. Message us to book a trial class: {CTA}

4 templates more in this group for members.

14 templates more for members

This item has 15 templates in total. With a membership you see all of it and copy any line in one click.

  1. WhatsApp and DM replies6 templates
  2. Review replies and email4 templates

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Gyms and personal training page
  • Hook bank12 min

    44 Reels and ad hooks for gyms

    On your first day at the gym, nobody's watching you. They're counting their own reps.

    44 hooks · 5 groupsMembers only

  • Script18 min

    9 short video and call scripts for gyms

    0-3s1. Trial class ad (30s)

    Shot from behind someone walking in the door. On screen: "Here's what day one looks like."

    9 scripts · 2 groupsMembers only

  • Checklist20 min

    A 36-point marketing checklist for gyms

    • The Google Business Profile primary category is "Gym," with secondary categories matching the disciplines.
    • Opening hours, including holiday hours, are current on the profile.

    36 items · 6 groupsMembers only

  • Copy template22 min

    Caption templates

    Form tip

    Three things to watch on {MOVEMENT}: 1. {POINT_1} 2. {POINT_2} 3. {POINT_3} Save this and watch it once before your next workout. Not sure about your form? Show {TRAINER} at the gym. If you're in pain, check with your doctor first.

    21 templates · 5 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    The problem with this deadlift isn't your arms. It's the moment the bar leaves the floor.

    50 hooks · 5 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    Divide the monthly fee by the days you actually come. That's the real number.

    50 hooks · 5 groupsMembers only