Interior design and renovation
Interior design studios and renovation firms.
The library for Interior design and renovation
1,150hooks, templates, scripts and checklist items
- Hooks495
- Templates203
- Scripts99
- Checklist items353
Counts come straight from the library's records and update as new content is added.
Lines from this industry's items
- Hook bank
Two people couldn't stand in this kitchen at once. Look now.
- Message templateBefore-and-after caption: A {AREA} m² {ROOM} in {NEIGHBORHOOD}: before and after.
- Script0–3s · Before shot. On screen: "{NEIGHBORHOOD} · {AREA} m² {ROOM}". Say: "{PROBLEM}."
- ChecklistEvery portfolio image is from the company's own projects; nothing is taken from another source.
Content by type
31 items written for this industry. Every row shows a line from the item itself; the opening sections are free to read.
Hook banks10
Open Hook bank items in the list45 hooks for interior design and renovation
45 hooks · 5 groupsTwo people couldn't stand in this kitchen at once. Look now.
Reels and short-video openers
50 hooks · 5 groupsOne outlet, directly across from the sink. Let me show you how we fixed this kitchen.
Objection and hesitation hooks
50 hooks · 5 groupsYou're asking for a price per square meter. Let me explain why we don't give one number.
Myth and curiosity hooks
50 hooks · 5 groupsTo everyone who says natural stone is always tougher: a countertop test.
Process and behind-the-scenes hooks
50 hooks · 5 groupsThe five photos we take at a site visit. Every one of them ends up being useful.
Seasonal and local hooks
50 hooks · 5 groupsWhy is the site visit for a summer renovation done in January? Here's the calendar.
Ad headlines and first lines
50 hooks · 5 groupsThe first page to read in a renovation quote: what's out of scope.
Carousel covers and post titles
50 hooks · 5 groupsSeven line items that inflate a kitchen remodel budget
Story, poll, and live-stream openers
50 hooks · 5 groupsOn site today: guess what we're changing.
Message and email openers
50 hooks · 5 groupsHi [name], thanks for writing. Could you send three photos of the space?
Copy templates5
Open Copy template items in the listCaption templates
22 templates · 5 groupsCase study: problem, three decisions: A {AREA} m² apartment in {NEIGHBORHOOD}. Our client's first sentence: ‘{CLIENT_PROBLEM}.’
Meta ad copy
25 templates · 6 groupsItemized quote angle: Primary text:
Google Ads and search copy
22 templates · 5 groupsRSA: kitchen remodel: Headlines:
Website and landing page sections
24 templates · 5 groupsHomepage hero: Headline: Know every line item before you renovate
Profile and business profile copy
22 templates · 4 groupsBio: interior design studio: {STUDIO} · Interior design and build-out
Message templates4
Open Message template items in the list15 message and copy templates for renovation firms
15 templates · 4 groupsBefore-and-after caption: A {AREA} m² {ROOM} in {NEIGHBORHOOD}: before and after.
WhatsApp and DM replies
25 templates · 6 groupsFirst reply to a new inquiry: Hi {NAME}, this is {REP} from {STUDIO}. Thanks for writing about {SERVICE}.
Review and reputation replies
24 templates · 5 groupsFive stars from a kitchen client: {NAME}, thank you so much for the review. The moment we settled on {SPECIAL_DECISION} in the kitchen's first plan was one of our favorite parts of the project. We hope you enjoy the new kitchen for many years. We'll write to you around the six-month mark for a door and silicone check; if you notice anything before then, don't wait to reach us. {MANAGER}, {STUDIO}
Email and SMS templates
24 templates · 5 groupsSite visit: what to expect: Subject: Your site visit: what happens and what to prepare
Scripts5
Open Script items in the list9 video and call scripts for interior design
9 scripts · 2 groups0–3s · Before shot. On screen: "{NEIGHBORHOOD} · {AREA} m² {ROOM}". Say: "{PROBLEM}."
Reels and TikTok scripts
22 scripts · 6 groups0–3s · Looking into the entry from the front door, locked-off tripod, shoes on the floor · Before · ‘The first thing you saw walking into this entry was a pile of shoes.’
Video ad scripts
22 scripts · 6 groups0–3s · Page two of a quote, the ‘Out of scope’ heading highlighted · The first page to read in a renovation quote · ‘The first page to read in a renovation quote isn't the price. It's the out-of-scope page.’
Story sequences
22 scripts · 5 groupsFrame 1 · Looking into the living room from the door, locked-off tripod, the before state · Before: a {AREA} m² living room · none
Sales call and voice message scripts
24 scripts · 6 groupsOpening (0–15s) · ‘Hello, {STUDIO}, this is {REP}. How can I help you?’
Checklists7
Open Checklist items in the listInterior design and renovation marketing checklist
36 items · 6 groupsEvery portfolio image is from the company's own projects; nothing is taken from another source.
Campaign setup and launch
50 items · 6 groupsThe Meta business portfolio is verified, and the ad account's payment method is set up under the studio's legal business name.
Content production and shoot day
49 items · 6 groupsThe project to film was chosen, and the client's written photo and video consent was filed before the shoot.
Profile, website, and Google audit
54 items · 6 groupsThe name field carries the service and the area, such as ‘interior designer’ and the district, and the username matches the studio name.
Lead follow-up and sales process
56 items · 6 groupsA first-reply target for business hours is written down (for example, 30 minutes) and measured weekly from CRM timestamps.
Weekly and monthly performance review
52 items · 6 groupsOn Monday morning, the last 7 days of spend, leads, and cost per lead from Meta and Google went into one sheet.
Compliance, platform rules, and KVKK
56 items · 6 groupsEach timing, price, warranty, and material claim in ads and on the site was traced to a clause in the contract template, quote, or manufacturer document.
Prompts written for this industry
The first 6 of 45 prompts. Fill in the variables for your business and run them.
- New
Meta ad copy for a kitchen remodel, three angles
ChatGPTAd copy
You are a copywriter who writes ads for renovation and interior design firms. Write Meta ad copy for {STUDIO}'s kitchen remodeling service from 3 angles: (1)…
- New
Site-visit funnel for full-home renovations
ClaudeMeta ads
You are a senior performance marketer who runs Meta ads for renovation companies. Build a 3-layer funnel that brings in site-visit appointments for {STUDIO}'s…
- New
Commercial interior ads for café and shop owners
GeminiAd copy
You are a copywriter who markets commercial interior design. Write 6 ads for {STUDIO} aimed at business owners about to open a café, restaurant, shop, or…
- New
Site-visit request form: questions and lead scoring
ChatGPTMeta ads
You are a performance marketer who improves lead quality for renovation firms. Design a Meta Instant Form for {STUDIO}. The problem: the form fills up, but…
- New
"Before you move in" ads for new homeowners
ChatGPTAd copy
You are a copywriter who writes ads for interior design studios. Write 5 ads for people taking handover of a new-build apartment or buying a new home. They…
- New
Retargeting with a before-and-after carousel
ClaudeMeta ads
You are an ads specialist who manages Meta accounts for renovation firms. Build a retargeting set around a before-and-after carousel for people who watched…
Editable files
37 files, each in Turkish and English, grouped by what you use them for.
Planning
5xlsx Competitor analysis grid
Planning
An analysis grid organized by the competitor types in your sector, plus a 1–5 scoring matrix with totals.
2 sheets · 11 columns · 16 rows
Excel · 9 KBxlsx Campaign and offer planner
Planning
6 sector-appropriate campaign ideas with audience, channel, budget, goal and compliance check columns.
1 sheets · 13 columns · 21 rows
Excel · 8 KBdocx Client onboarding questionnaire
Planning
12 questions to ask a new client in this sector at kickoff, plus an access checklist and goals table.
6 sections · 3 tables
Word · 40 KBdocx Crisis communication plan
Planning
The 4 most likely crisis scenarios in your sector with responses, roles, a first-24-hours flow and holding statements.
10 sections · 2 tables
Word · 39 KBdocx Audience persona sheets
Planning
A persona sheet for each of your sector's 4 main audiences: worries, objections, the right ad angle and channel fields to fill in.
20 sections · 4 tables
Word · 39 KB
Advertising
7xlsx Meta ads budget and pacing planner
Advertising
Splits the monthly budget across campaigns and calculates daily budgets, pacing and cost per lead with formulas.
2 sheets · 11 columns · 17 rows
Excel · 10 KBxlsx Google Ads keyword plan
Advertising
30 real search terms with intent, priority and exact, phrase and broad match versions built by formula.
3 sheets · 11 columns · 36 rows
Excel · 12 KBxlsx UTM link builder
Advertising
Source and medium dropdowns, with the final URL built by formula. Ready rows for each ad angle and service.
1 sheets · 8 columns · 49 rows
Excel · 10 KBxlsx Campaign naming convention
Advertising
A builder that creates campaign names from date, platform, objective, service, audience and angle, plus sector-specific codes.
2 sheets · 8 columns · 36 rows
Excel · 11 KBxlsx A/B test log
Advertising
Ten test ideas built from your sector's ad angles, with lift and the winning version calculated by formula.
1 sheets · 14 columns · 31 rows
Excel · 10 KBxlsx Ad creative matrix
Advertising
10 ad angles across 5 formats with a production status per cell; hooks and body copy on the second sheet.
2 sheets · 8 columns · 17 rows
Excel · 10 KBdocx Landing page copy template
Advertising
Landing page copy section by section, from the headline to the FAQ, filled with your sector's services, process steps and the questions clients ask most.
14 sections · 1 tables
Word · 40 KB
Content
9xlsx 12-month content calendar
Content
A 48-week plan pre-filled from seasonal focus and content pillars, with format, channel and status dropdowns.
3 sheets · 11 columns · 54 rows
Excel · 14 KBxlsx Weekly posting planner
Content
A four-week, day-by-day posting plan with topics suggested from your sector's content pillars.
2 sheets · 11 columns · 34 rows
Excel · 10 KBxlsx Content idea bank
Content
52 ready ideas from your pillars, seasonal calendar and customer questions, with priority and status tracking.
1 sheets · 9 columns · 57 rows
Excel · 10 KBxlsx FAQ-to-content planner
Content
Your customers' 10 most common questions and answers, each turned into a Reel, carousel, story and blog idea.
1 sheets · 7 columns · 15 rows
Excel · 8 KBxlsx Production day shot list
Content
15 sector-specific shots with shot type, duration, consent needs and a done marker; total time calculated.
1 sheets · 9 columns · 25 rows
Excel · 8 KBdocx Creative brief template
Content
A fill-in brief for designers and video crews, with audience, message, compliance rules and a deliverables table set up for your sector.
9 sections · 4 tables
Word · 40 KBdocx Short-video script pack
Content
10 Reels/TikTok scripts written from your sector's ad angles, with timing marks, on-screen text and B-roll suggestions.
10 sections · 10 tables
Word · 40 KBdocx Brand voice guide
Content
Sector-specific do and don't rules, tone settings, example hooks and a banned-phrase list: one reference for the team and the agency.
7 sections · 3 tables
Word · 40 KBdocx Customer FAQ document
Content
10 questions with compliant answers, ready for your website, WhatsApp quick replies and new staff training.
20 sections · 0 tables
Word · 39 KB
Sales
8xlsx Lead tracker (mini CRM)
Sales
Channel, service and status dropdowns, 8 sector-specific qualifying questions as columns, and a formula summary sheet.
2 sheets · 18 columns · 206 rows
Excel · 17 KBxlsx Review and reputation log
Sales
A review log with platform, rating and sentiment dropdowns, formulas for response time and average rating, and ready notes for crisis scenarios.
3 sheets · 10 columns · 125 rows
Excel · 15 KBxlsx Sales pipeline tracker
Sales
A deal list where each stage sets the probability automatically, with weighted forecast and stage summary formulas; probabilities are editable.
2 sheets · 10 columns · 156 rows
Excel · 16 KBxlsx Objection tracker
Sales
The 8 objections you hear most, with suggested replies, how often each comes up and the conversion rate after replying.
2 sheets · 7 columns · 13 rows
Excel · 14 KBdocx Marketing services proposal template
Sales
An agency or freelancer proposal for a business in this sector: the problem, scope, timeline, fee fields and terms.
7 sections · 3 tables
Word · 39 KBdocx WhatsApp and DM reply scripts
Sales
Ready-to-send messages from the first greeting to site visit confirmation, including your sector's qualifying questions and objection replies.
15 sections · 1 tables
Word · 40 KBdocx Objection handling guide
Sales
Compliant replies to 8 real objections, with what to avoid saying and the next step, plus space for team role-play.
10 sections · 9 tables
Word · 39 KBdocx Five-email nurture sequence
Sales
Five emails, with send days set, for people who asked for information but haven't decided yet; subject lines and body copy included.
6 sections · 1 tables
Word · 39 KB
Reporting
2xlsx Monthly KPI dashboard
Reporting
8 sector-specific KPIs with definitions, how to read them, month-over-month change and a 12-month trend.
2 sheets · 9 columns · 14 rows
Excel · 9 KBdocx Monthly client report template
Reporting
A 6-section monthly report with a KPI table set up for your sector and notes on what to write in each section.
7 sections · 2 tables
Word · 39 KB
Checklists
6pdf Campaign launch checklist
Checklists
Tick off tracking, targeting, creative, landing page and lead handling, one item at a time, before an ad goes live.
2 pages · 26 items
PDF · 46 KBpdf Ad account health checklist
Checklists
A monthly check of access, billing, tracking, structure and policy risk across your Meta and Google ad accounts.
2 pages · 22 items
PDF · 46 KBpdf Content production checklist
Checklists
Pre-shoot prep, a 15-shot list for your sector, editing and publishing checks in one PDF.
2 pages · 28 items
PDF · 46 KBpdf Ad and content compliance checklist
Checklists
10 sector-specific rules plus platform policy and data protection checks to run before every post.
2 pages · 21 items
PDF · 46 KBpdf Monthly marketing audit
Checklists
An end-of-month audit of KPIs, ads, content, lead handling and reputation, using your sector's metrics.
2 pages · 21 items
PDF · 45 KBpdf Social profile optimization checklist
Checklists
A step-by-step list to make your Instagram, Facebook and Google Business Profile build trust and bring in leads in this sector.
2 pages · 18 items
PDF · 45 KB
Everything for this industry comes with membership
Full prompt texts, every hook, template, script and checklist item, and both language versions of every file are included in all plans.