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Tours and travel agencies: Google Ads and search copy

RSA sets for brand, destination, and intent searches, plus sitelinks, callouts, snippets, promotion and price assets, and a negative keyword list.

24 templates5 groups25 minOctober 15, 2026

  • google ads
  • search ads
  • rsa
  • tours

Preview

1 template open, 24 templates in total. Members see the rest.

Each RSA set has at least 5–6 headlines and 2–3 descriptions. Google picks the combinations itself, so every headline has to make sense on its own. Limits: 30 characters for a headline, 90 for a description, 25 for a sitelink, 25 for a callout. Recount the characters after you fill in the brackets.

Brand searches

4 templates

Brand search RSA

Headlines (30 characters max): 1. {AGENCY} official site 2. A licensed travel agency 3. License no: {LICENSE_NO} 4. Day-by-day tour itineraries 5. Clear per-person prices 6. Inclusions listed plainly 7. Ask us on WhatsApp 8. Our {CITY} office is open Descriptions (90 characters max): 1. Itineraries and what's included or not are written side by side on our site. 2. Our license number is {LICENSE_NO}. Check it on TURSAB's lookup page. 3. Departure dates, fill, and the pre-contract information form on one page.

3 templates more in this group for members.

23 templates more for members

This item has 24 templates in total. With a membership you see all of it and copy any line in one click.

  1. Destination searches6 templates
  2. Intent and segment searches6 templates
  3. Sitelinks3 templates
  4. Assets and negative list5 templates

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Tours and travel agencies page
  • Message template12 min

    16 message and copy templates for travel agencies

    First reply to a price question

    Hi {NAME}, {TOUR_NAME} is {PRICE} per person, including transport, {NIGHTS} nights' accommodation, and {INCLUDED_SUMMARY}. {KEY_EXCLUSION} isn't included. Tell me which departure date you're looking at and how many of you are coming, and I'll check availability right away.

    15 templates · 4 groupsMembers only

  • Checklist20 min

    A 36-point checklist for travel agencies

    • The day-by-day itinerary includes driving and walking times.
    • Included and excluded services are listed side by side on the page.

    36 items · 6 groupsMembers only

  • Hook bank10 min

    Reels and short-video openers

    5:30 a.m., the coach door opens and the first suitcase goes into the hold.

    50 hooks · 5 groupsMembers only