Copy templateAdvertising
Consulting and B2B services: Google Ads and search copy
15 responsive search ad sets by service and intent, plus sitelinks, callouts, structured snippets, lead form copy, and negative keyword lists: 27 ready blocks.
27 templates5 groups30 minOctober 15, 2026
- google ads
- search ads
- rsa
- b2b
In every responsive search ad set, headlines run to 30 characters and descriptions to 90; each set carries 9-10 headlines and 3 descriptions so Google can test combinations. Intent in consulting searches is mixed: job seekers, students, and buyers type the same words, so set up the negative lists below too.
Responsive search ads: by service
RSA: management and strategy
Headlines (30 characters max): 1. Management consulting 2. Strategy and growth planning 3. Diagnose first, then decide 4. A 45-minute diagnostic call 5. Out-of-scope items in writing 6. Team hours stated up front 7. Decisions, not another report 8. A roadmap for growing SMEs 9. NDA signed before we start 10. Three-option proposals Descriptions (90 characters max): 1. A growth plan, org structure, and roadmap. Work that ends in concrete decisions. 2. After the first call, we put what we will and won't do in writing. Book a call. 3. Proposals state duration, scope, and the weekly hours we need from you. Path fields: /consulting/management
9 templates more in this group for members.
26 templates more for members
This item has 27 templates in total. With a membership you see all of it and copy any line in one click.
- 02Responsive search ads: by intent and trigger5 templates
- 03Sitelinks (25-character titles, 35-character description lines)3 templates
- 04Callouts and structured snippets (25 characters max)4 templates
- 05Lead form copy and negative keyword lists5 templates
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The same item for other industries
This item has a separately written version for 31 other industries. If you work with them too, open their version.
- Dental clinics
- Plastic and cosmetic surgery
- Hair transplant
- Medical tourism
- Aesthetic medicine
- Psychologists and therapy
- Dietitians and nutrition
- Physiotherapy
- Veterinary clinics
- Gyms and personal training
- Hair and beauty salons
- Real estate
- Interior design and renovation
- Automotive
- Restaurants and cafés
- Hotels and stays
- Tours and travel agencies
- Weddings and events
- Photo and video studios
- Local services
- Schools and courses
- Fashion e-commerce
- Cosmetics and personal care
- Furniture and home decor
- Food brands
- Retail stores
- Online courses and coaching
- SaaS and software
- Insurance and financial advice
- Agencies and freelancers
- Personal brands and creators
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