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Medical tourism: Google Ads and search copy

24 ready Google Ads blocks: 14 responsive search sets by treatment area, intent, and market, plus sitelinks, callouts, a lead form, and negative lists. No prices or promised results.

24 templates4 groups30 minOctober 15, 2026

  • google ads
  • search ads
  • rsa
  • medical tourism

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1 template open, 24 templates in total. Members see the rest.

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Each responsive search ad (RSA) set has 10 headlines and 4 descriptions: headlines stay within 30 characters, descriptions within 90, sitelink text within 25, and description lines within 35. Don't launch the German and Dutch sets before a native speaker reads them, and recount lengths after you fill in any headline that contains a placeholder.

RSA sets: treatment area

7 templates

RSA: general international patient

Ad group: Treatment in Turkey (general) Keywords: treatment in turkey, international patient treatment, medical tourism turkey Headlines: Written Treatment Plan | International Patient Support | Interpreted Doctor Video Call | Airport Pickup Plan | Package Inclusions in Writing | Verify Our Authorization | Remote Follow-Up After Return | Coordinator in Your Language | 24/7 Coordination Line | Your Plan Ready Before You Go Descriptions: Send reports and images; the doctor writes your plan, calendar, and package. | A coordinator who speaks your language is with you from pickup to your final check. | Nothing is charged outside the plan. Inclusions and exclusions are written up front. | Follow-up continues after you're home: reports in your language, our doctor reachable. Display path: /treatment/plan

6 templates more in this group for members.

23 templates more for members

This item has 24 templates in total. With a membership you see all of it and copy any line in one click.

  1. RSA sets: intent and market7 templates
  2. Sitelinks, callouts, and lead form4 templates
  3. Negative lists and settings6 templates
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Medical tourism page

  • Hook bank10 min

    45 hooks for medical tourism

    How do you check that a clinic is authorized to treat international patients?

    45 hooks · 5 groupsMembers only

  • Message template15 min

    14 message and copy templates for medical tourism

    Reply to a first message received out of hours

    Hi {FIRST_NAME}, thanks for reaching out. I'm {COORDINATOR}, a patient coordinator at {ORGANIZATION}. Your message came in outside our hours; I'm available between {AVAILABLE_HOURS} your time. To get your plan started, two quick questions: which treatment are you considering, and what dates would work for you?

    14 templates · 6 groupsMembers only

  • Script20 min

    8 video and call scripts for medical tourism

    0-3s1. Airport to hotel in 30 seconds

    Arrivals gate, a welcome sign with a name. On-screen text: "From the moment you land to your hotel."

    8 scripts · 3 groupsMembers only

  • Checklist15 min

    Medical tourism marketing and operations checklist

    • The organization's international health tourism authorization certificate is current and shown on the site in a verifiable way.
    • For facilitators, partner clinics' credentials are on file and current.

    36 items · 6 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    This plastic folder holds one patient's entire paper trail. We open it, document by document.

    50 hooks · 5 groupsMembers only

  • Hook bank12 min

    Objection and hesitation hooks

    The stories you read in the news are a real concern. We turn it into five questions to ask any organization.

    50 hooks · 5 groupsMembers only