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Real estate: Google Ads and search copy

RSA sets for district listings, valuations, rentals, developments, commercial, and brand searches, plus sitelinks, callouts, snippets, lead form, call, and Performance Max assets.

20 templates5 groups25 minOctober 15, 2026

  • google ads
  • rsa
  • search
  • real estate

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1 template open, 20 templates in total. Members see the rest.

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On the Search Network, the real estate ad that wins is the one that answers the search most closely: the district, the unit type, a valuation, or the agency name. These sets are written for responsive search ads and assets. Character limits were counted before filling the variables, so count every line again once the district name is in.

RSA sets: sales, rentals, and valuations

4 templates

RSA: apartments for sale by district

Headlines: Apartments for Sale {DISTRICT} 2 and 3 Bed Homes in {DISTRICT} Net and Gross m² Listed Listings With Floor Plans We Work With Written Contracts Weekend Viewings Available Help Through Title Transfer Descriptions: Listings in {DISTRICT} with net m², floor, fees, and occupancy permit status. Call to view. Photos, video, and floor plans for every listing. Every step to title day is in writing.

3 templates more in this group for members.

19 templates more for members

This item has 20 templates in total. With a membership you see all of it and copy any line in one click.

  1. RSA sets: developments, commercial, foreign buyers, and brand4 templates
  2. Sitelinks4 templates
  3. Callouts and structured snippets4 templates
  4. Lead form, call, dynamic, and Performance Max assets4 templates
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The same item for other industries

This item has a separately written version for 31 other industries. If you work with them too, open their version.

Real estate page

  • Script18 min

    9 short video and call scripts for real estate

    0–3sHome tour (40s)

    Open on the home's strongest spot. On screen: "{NEIGHBORHOOD} · {ROOM_COUNT} · {NET_SQM} m² net". Say: "This is the best spot in the apartment."

    9 scripts · 2 groupsMembers only

  • Checklist10 min

    Real estate agency marketing checklist

    • A written listing agreement is signed with the owner and its end date is in the CRM.
    • Title record, occupancy permit, unpaid building fees, and tenant status are checked.

    36 items · 6 groupsMembers only

  • Message template20 min

    WhatsApp and DM replies

    First reply to a portal inquiry

    Hi {NAME}, this is {AGENT} from {AGENCY}. You messaged on {PORTAL} about the {ROOM_COUNT} in {NEIGHBORHOOD}, and it's still available. Quick details: {NET_SQM} m² net, floor {FLOOR}, building fees {FEES}, price {PRICE}. So I can give you the right information, two questions: when are you hoping to move, and are you planning to pay cash or use a mortgage?

    20 templates · 5 groupsMembers only

  • Copy template15 min

    15 copy and message templates for agencies

    Portal listing description

    {NEIGHBORHOOD}, {DISTRICT}: {ROOM_COUNT}, {NET_SQM} m² net / {GROSS_SQM} m² gross, floor {FLOOR}, {ASPECT}-facing. Apartment: {SHORT_DESCRIPTION} Building: {BUILDING_AGE} years old, {HEATING}, elevator {ELEVATOR}, parking {PARKING}. Building fees: {FEES}. Title status: {TITLE_STATUS}. Occupancy permit: {OCCUPANCY_PERMIT}. Transport: {TRANSPORT}. Viewings by appointment. {AGENCY} | Authorization certificate no.: {LICENSE_NO}

    15 templates · 4 groupsMembers only

  • Hook bank12 min

    Reels and short-video openers

    I open the door, and the first thing you see is the view, not the hallway.

    50 hooks · 5 groupsMembers only